Revitalisasi Sistem Pemasaran Perguruan Tinggi Islam di Era Globalisasi
Kata Kunci:
Revitalization, education system, marketing system, marketing management, Islamic higher education, globalization.Abstrak
Globalization, with its entire power, has serious implication for Islamic higher education’s existence, primarily related with tight and open competition. This competition necessitated Islamic higher education to continuously revitalizing its education system and management, also revitalization and improvisation on its marketing system. Islamic higher educations must proactive and creative, not only waiting still. Therefore, marketing management that widely used at company domain, substantively its system and spirit must be implemented and adapted on Islamic higher education’s marketing system. ÂUnduhan
Unduhan
Cara Mengutip
Terbitan
Bagian
Lisensi
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative CommonsAttribution-ShareAlike License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
