Strategi Komunikasi Fundraising Organisasi Kemasyarakatan
DOI:
https://doi.org/10.24090/komunika.v14i2.3783Keywords:
communication, fundraising, community organizationAbstract
Fundraising is an activity to influence the community, both individuals and organizations to distribute funds or assistance both materially and non-material. Some funders currently still use sporadic and traditional methods so that fundraising often fails. This research is a library research. It aims to collect theories related to social organization fundraising strategies. Information data obtained by using literature searches, books, documentation, journals or other research results related to the object of research. Data analysis uses content analysis, namely drawing conclusions from the data that has been obtained by finding the core message of the theory objectively and systematically. The results of the study explained that there were three strategic social organization fundraising strategies, namely First; Communication strategy in fundamental must be directed at creating effective communication. Of course by fulfilling the communication elements as described above .. Second; Through rational and effective considerations, faundraising is directed at appropriate programs and according to community needs so that donors are willing to give donations. Third; It is hoped that Community Organizations will be able to diversify programs and methods of raising funds to attract potential donors more broadly and optimally. The organization should take a different and unique approach with the uniqueness of each organization. He can choose to use the right model, for example, face to face, direct mail, special events, and campaigns.Downloads
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References
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Alfi, I., & Saputro, D. R. (2019). Hambatan Komunikasi Pendamping Sosial. Al-Balagh: Jurnal Dakwah dan Komunikasi, 3(2), 193–210.
Aw, S. (2005). Komunikasi Efektif Untuk Mendukung Kinerja Perkantoran. Efisiensi-Kajian Ilmu Administrasi, 5(2).
Mulyana, Dedy. (2000). Ilmu Komunikasi : Suatu Pengantar.
Deraputri, G. N. I., Nurwati, N., & Resnawaty, R. (2017). Pemberdayaan Perempuan Melalui Program Pendidikan Kewirausahaan Kreatikf Terpadu Untuk Perempuan, Anak, dan Keluarga oleh Organisasi World Muslimah Fondation di Kampung Muka, Jakarta Utara. Prosiding Penelitian dan Pengabdian kepada Masyarakat, 3(3), 292. https://doi.org/10.24198/jppm.v3i3.13697
Eldridge, P. (1989). NGOs In Indonesia: Popular Movement or Arm of Government? The Centre of Southeast Asian Studies Monash University.
Indonesia, R. (2003). Undang-Undang nomor 17 tahun 2003 tentang. Keuangan Negara.
Kalida, M. (2004). Fundraising dalam Studi Pengembangan Organisasi Kemasyarakatan. Jurnal Aplikasi Ilmu-Ilmu Agama, 7(2).
Kasri, R. A., & Putri, N. I. S. (2018). Fundraising Strategies to Optimize Zakat Potential in Indonesia: An Exploratory Qualitative Study. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah. https://doi.org/10.15408/aiq.v10i1.6191
Kurniawan, L. J., & dkk. (2015). Negara Kesejahteraan dan Pelayanan Sosial. Instrans Publishing.
Kuswantoro, K., & Alfi, I. (2020). Strategi Keuangan UMKM Cilacap Menghadapi Pandemi Covid 19 (Studi Kasus UMKM Kabupaten Cilacap). Jurnal Teknologi dan Bisnis, 2(1), 40–51.
Lindahl, W. E., & Conley, A. T. (2002). Literature review: Philanthropic Fundraising. Nonprofit Management & Leadership, 13(1), 91.
Lynn H. Turner, R. W. (2008). Pengantar Teori Komunikasi Analisis dan Aplikasi, Penj: Maria Natalia Damayanti Maer. Salemba Humanika.
Marketing, P., Dan, S., Amil, O., Ghafur, A., & Sabri, H. (2017). Batusangkar International Conference II , October 14-15 2017 ( Study on Amil Zakat Agency of Tangerang Selatan) Batusangkar International Conference II , October 14-15 2017. 1997, 319–328.
Marwing, A. (2015). Pendekatan Psikologi dalam Peningkatan Fundraising Zakat. An-Nisbah: Jurnal Ekonomi Syariah. https://doi.org/10.21274/an.2015.2.1.199-226
Nurrohim, H., & Anatan, L. (2009). Efektivitas komunikasi dalam organisasi. Jurnal Manajemen Maranatha, 8(2), 11–20.
Pace, Rw. dan D. F. F. (2005). Penj: Deddy Mulyana. PT Remaja Rosda Karya.
Purwanto, D. (2006). Komunikasi Bisnis,: Vol. halm. (p. 11).
Ruliana, P. (2014). Komunikasi Organisasi: Teori dan Studi Kasus. PT Rajagrafindo Persada.
Sanit, A. (1995). Ormas dan Politik. Organisasi Studi Ilmu Pembangunan.
Sargeant, A. (2014). Fundraising management: Analysis, planning and practice. Routledge.
Sargeant, A., & Shang, J. (2010). Fundraising principles and practice (Vol. 17). John Wiley & Sons.
Sastropoetro, S. (1991). Propaganda Salah Satu Bentuk Komunikasi Massa. Alumni.
Suryanto. (2015). Pengantar Ilmu Komunikasi. Pustaka Setia.
UU No 17 tahun 2013 tentang organisasi kemasyarakatan. (2013).
Wibowo. (2013). Perilaku dalam Organisasi. Rajawali Perss.
Yusup, P. (2009). Ilmu Informasi, Komunikasi, dan Kepustakaan. Bumi Aksara.
Zainuddin, D. (2016). Analisis Penanganan Konflik antar organisasi Kemasyarakatan di Sumatera Utara (Medan) dan Jawa Tengah (Surakarta). Jurnal HAM. https://doi.org/10.30641/ham.2016.7.67
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2020-10-01
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