KOMUNIKA: Jurnal Dakwah dan Komunikasi https://ejournal.uinsaizu.ac.id/index.php/komunika <p>KOMUNIKA: Jurnal Dakwah dan Komunikasi is a scientific journal in collaboration with <a href="https://askopis.id/" target="_blank" rel="noopener">ASKOPIS</a>, <a href="https://www.apdi-indonesia.org/" target="_blank" rel="noopener">APDI</a> and <a href="https://apjiki.or.id/" target="_blank" rel="noopener">APJIKI</a> <strong>accredited and indexed by <a href="https://sinta.kemdikbud.go.id/journals/profile/3065" target="_blank" rel="noopener">Sinta 3</a></strong> from May 10, 2019, until vol. 16 No. 1, 2023, with a focus on the study of communication theory, mass communication, Islamic communication, da'wah management, da'wah messages, da'wah media, da'wah methods, da'wah organizations, Islamic broadcasting, Islamic journalism, public relations, da'wah, da'wah in the digital era. KOMUNIKA: Jurnal Dakwah dan Komunikasi is a journal published by the Faculty of Da'wah UIN Prof. K.H. Saifuddin Zuhri Purwokerto with <a href="https://issn.brin.go.id/terbit/detail/1180425427" target="_blank" rel="noopener"><strong>P-ISSN 1978-1261</strong></a>. <br />Starting issue of volume 11 number 1 in 2017, KOMUNIKA: Jurnal Dakwah dan Komunikasi was also published in electronic format with <a href="https://issn.brin.go.id/terbit/detail/1478059142" target="_blank" rel="noopener"><strong>e-ISSN 2548-9496</strong></a>. Since the editorial structure changed in early 2016, KOMUNIKA: Jurnal Dakwah dan Komunikasi has made many improvements to the online edition. Some improvements were made, among others, to digitize the old edition of the article and then upload it as a back issue so that all articles can be accessed online, starting from volume 1 number 1 of 2007 to the latest volume. Another policy is to do indexing to various national and international indexers, one of them to DOAJ. Indexed in DOAJ since 31 July 2017.<br />Publisher :<strong> </strong><a href="http://dakwah.uinsaizu.ac.id">Faculty of Da'wah UIN Prof. K.H. Saifuddin Zuhri</a> <br />p-ISSN : <a href="https://issn.brin.go.id/terbit/detail/1180425427" target="_blank" rel="noopener">1978-1261</a> <br />e-ISSN : <a title="ISSN (online) number 2548-9496" href="https://issn.brin.go.id/terbit/detail/1478059142" target="_blank" rel="noopener">2548-9496 </a><br />DOI : <a href="https://doi.org/10.24090/komunika" target="_blank" rel="noopener">https://doi.org/10.24090/komunika</a><br />DOAJ Index : <a href="https://doaj.org/toc/2548-9496" target="_blank" rel="noopener">Indexed in DOAJ</a> <br />OAI Address : <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/oai?verb=ListSets">http://ejournal.uinsaizu.ac.id/index.php/komunika/oai?verb=ListSets</a><br />Garuda : <a href="https://garuda.kemdikbud.go.id/journal/view/24458">https://garuda.kemdikbud.go.id/journal/view/24458</a><br />Accreditation :<a href="https://sinta.kemdikbud.go.id/journals/profile/3065" target="_blank" rel="noopener"> Accredited and Indexed by Sinta 3. </a></p> <p><strong>Quick Access</strong><strong><br /></strong>| <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/about/editorialTeam">Editorial Team</a>| <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/reviewers">Reviewers</a>| <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/focusandscope">Focus and Scope</a> | <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/authorguideline">Author Guideline</a> | <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/pubethics">Publication Ethics</a> | <a href="http://ojs3.uinsaizu.ac.id/index.php/komunika/about/contact">Contact Me</a> |</p> Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri en-US KOMUNIKA: Jurnal Dakwah dan Komunikasi 1978-1261 <p>Authors who publish with this journal agree to the following terms:</p> <ol type="a"> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a&nbsp;<a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_new">Creative Commons Attribution-ShareAlike 4.0 International License</a>&nbsp;that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See&nbsp;<a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li> </ol> Revitalizing Millennial Spirituality within Social Media at the Hijrah Shift Youth Community in Bandung City https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/4758 <p>Simple access to social media within internet networks is a new phenomenon that has become a major social need during the 4.0 Industrial Revolution. Pemuda Hijrah Community invites the millennial generation to explore Islam through communication messages towards a positive change in attitude by utilizing social media. The research aims to examine the use of social media by the Pemuda Hijrah Community (Shift) in conveying Islamic values to the millennial generation. This research uses the theory of Social Media Marketing and Cyber Public Relations through the case study method. The results show that the Pemuda Hijrah Community utilizes social media as a means of preaching, spiritual education, sharing information and activities, and changing the stigma of Islam as orthodox teaching for the older generation, into pop-culture teachings relevant to Millennials. The Pemuda Hijrah Community utilizes social media marketing to create a spiritual revitalization of the millennial lifestyle with Islamic character, thereby strengthening its identity as a religious millennial Muslim in Indonesia.</p> Faizal Arifin Copyright (c) 2022 Faizal Arifin http://creativecommons.org/licenses/by-sa/4.0 2022-04-01 2022-04-01 16 1 1 14 10.24090/komunika.v16i1.4758 Motives for Using Tik Tok in Uses and Gratification Theory Perspective https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/4787 <p>Although Tik Tok gets negative sentiments, it is even the most popular application downloaded by the public. Tik Tok is considered to have a significant role in marketing, branding, and personal branding. Furthermore, Tik Tok can reduce stress during a pandemic significantly. This study aims to analyze the existence of Tik Tok, which initially received negative opinions, but in 2019 the popularity of Tik Tok beat Facebook and Instagram successfully. In addition, this study also aims to determine the community motives for using the Tik Tok application. This study uses a descriptive quantitative approach by taking a sample of 100 Tik Tok application users in Semarang City, Central Java. The data analysis employs the uses and gratification theory and the motives for utilizing media by Katz, Gurevitch, and Haas theory. The study results show that the community’s dominant motive for using the Tik Tok application is integration, social interaction, and entertainment.</p> Ahmad Khairul Nuzuli Copyright (c) 2022 Ahmad Khairul Nuzuli 2022-04-01 2022-04-01 16 1 15 26 10.24090/komunika.v16i1.4787 Meme Creator Culture Production Arena on Facebook https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/4703 <p>Ace Anthem Universe is a meme community that focuses on producing video content. One way to distribute this content is through the Ace Anthem Universe fan page. The meme creators can assume cultural intermediaries because they can construct tastes for their consumers. However, it requires cultural, economic, social, and symbolic capital. This research aims to analyze the struggle of meme creators in the Ace Anthem Universe community to attain cultural intermediaries. This research uses the virtual ethnography method. The sampling technique used is purposive sampling. The data collection techniques use participant observation, interviews, and virtually studying cultural artifacts. Informants of this study are meme creators of the Ace Anthem Universe community. This study uses the concepts of habitus, arena, capital, and cultural intermediaries from Pierre Bourdieu. The results of this study explain that to penetrate the arena of meme culture, creators need smartphones as economic capital. In addition, knowledge as cultural capital is indispensable to obtaining symbolic and social capital in this arena. The capital obtained by meme creators becomes their capital to gain legitimacy as a cultural intermediary.</p> Khairul Syafuddin Copyright (c) 2022 Khairul Syafuddin http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 27 40 10.24090/komunika.v16i1.4703 Instagram as a Da’wah Medium for Al-Hasany Foundation Islamic Boarding School https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/5120 <p>Social media expands the volume of information for each individual so that it holds power over control. Human interaction through online media is not limited by time and space, as long as the user is connected to an internet connection. Unlimited interaction is a reason for an Islamic boarding school manager to create a @alhasanymedia Instagram account. This study explores the use of Instagram by Al-Hasany Islamic boarding school for da’wah. The research uses a qualitative field method, the research procedure assembles descriptive data of interview or written word sequences from the observed people, and this approach is directed at the individual setting in a holistic (whole) manner. In qualitative research, the author becomes an essential instrument (human instrument) to establish the focus of the research, find and select informants as the data source, collect data, assess data quality, analyze data, interpret data and make conclusions on the findings. The results of this study show that the Instagram account @alhasanymedia has contributed to Islamic boarding school as an educational institution which includes the media of da’wah, information, blessing, promotion, nostalgically, and documentation for pesantren and graduates of Al-Hasany Sumber Islamic boarding school, parents and Abituren.</p> Nasikhul Amin Moch. Agung Lukman Septiansyah M. Havy Sa'dullah Syaifuddin Syaifuddin Copyright (c) 2022 Nasikhul Amin, Moch. Agung Lukman Septiansyah, M. Havy Sa'dullah, Syaifuddin Syaifuddin http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 41 50 10.24090/komunika.v16i1.5120 Semiotic Analysis of Feminism in Joko Anwar’s Movie “Perempuan Tanah Jahanam” https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/6001 <p>Movies be a part of entertainment media that represent the state of the community and record the dynamism of nowadays's social society, ranging from inequality of poverty to gender injustice. The Perempuan Tanah Jahanam movie is a gore horror genre featuring female actors. Its story focuses on four women as a lead female actresses. Joko Anwar as director, presents and describes female actors not solely as supernumerary and accessories in movies. The purpose of this study is to explore the value of feminism in the Perempuan Tanah Jahanam movie through signs and markers using Roland Barthes' semiotic analysis method, which also employs the radical and postmodern feminism concept inspired by Rosemarie Putman tong. Based on this study's analysis, it is concluded that women are capable and control themselves over their bodies. Women refuse to follow the public perspective that women are powerless and must always propose to male protectors. Women are independent and dare to refuse sexual abuse. The film reflects feminism in how female actresses play roles in Perempuan Tanah Jahanam's movie.</p> Elok Nuriyatur Rosyidah Akhmad Rifai Copyright (c) 2022 Elok Nuriyatur Rosyidah, Akhmad Rifai http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 51 64 10.24090/komunika.v16i1.6001 Netnography Study on @bibit.Id Instagram Account as a Digital Literature Fund Investment https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/5034 <p>The growing use of social media is used not only for personal gain but also as a place to gain new knowledge. This research was conducted to explain how Bibit's use of Instagram social media is a digital literacy medium regarding mutual fund investment. As a mutual fund investment marketplace, Bibit takes advantage of its role to educate the public about mutual fund investment so that they are motivated to start investing so that they can increase the number of local investors. This study uses a netnography method so that observations on the subject of the research object and data collection are carried out online. The results of this study indicate that Bibit uses its Instagram account to educate its audience about mutual fund investment through educational content in the form of illustrated images and videos with a microblogging content style. This study concludes that Bibit chose Instagram as a digital literacy medium for mutual fund investment. His audience is the right choice because Instagram has features that help convey information efficiently. In addition, Instagram has many users and easy access.</p> Nada Nadhifah Kamilia Edy Prihantoro Copyright (c) 2022 Nada Nadhifah Kamilia, Edy Prihantoro http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 65 74 10.24090/komunika.v16i1.5034 Utilization of Social Media in Building Personal Branding for Career Women in the Society 5.0 Era https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/6479 <p>The development of information technology in the digital era 4.0 continues towards the era of society 5.0, providing a variety of innovations and benefits for the community, especially career women. The social era of society 5.0 is a concept that defines technology and humans will coexist sustainably, improving the standard of living. However, limited people realize that social media can be used as a medium to create professional personal branding. This study aims to determine the use of social media in building personal branding for career women in the era of society 5.0. This research uses the Library Research Method and data collection based on previous research and journal. This study confirmed that Personal branding is crucial for self-promotion and support achievement for career women, specifically in the era of Society 5.0. The primary strategy to develop personal branding for career women is to utilize social media. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. People can easily see our work, expertise, and achievements through social media that is automatically connected worldwide. 0 social media has a massive role in building someone's branding, including for a woman. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. Social media lets people easily regard our work, expertise, and achievements worldwide.</p> Muhamad Bisri Mustofa Fahrul Shiddiq Khoirul Miftakhudin Heni Rahmawati Siti Wuryan Copyright (c) 2022 Muhamad Bisri Mustofa, Fahrul Shiddiq, Khoirul Miftakhudin, Heni Rahmawati, Siti Wuryan http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 75 84 10.24090/komunika.v16i1.6479 Communication Organization of "Salima Mazari" Governor Charkint Afghanistan on the Conflict Against the Taliban https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/5954 <p>The creation of a harmonious relationship within an organization becomes the most crucial part of the process of achieving organizational goals. Cooperative relationships in an organization begin with communication and interaction between members, in addition to having an attitude of responsibility, honesty, broad-mindedness, and the courage to make decisions. Furthermore, a leader in an organization must maintain good communication skills. A similar case happened under the leadership of Salima Mazari as Governor of Charkint Afghanistan during the conflict in Afghanistan with the Taliban group. As a leader, Salima must be competent to defend her citizens and survive. Thus, communication makes it essential for Salima to communicate with government officials and the community. This study aimed to determine the communication pattern of Salima Mazari as a leader in Charkint, Afghanistan, an area that is being hit by a prolonged political conflict. The data collection method used in this research is a literature study with secondary data that discusses the managerial and leadership style of Salima Mazari as the Governor of Charkint Afghanistan during the conflict that hit Afghanistan by analyzing his motivation and leadership style. The theory used is organizational communication theory. Based on the results of this study, Salima Mazari tends to have a managerial and leadership kind of "Inviting Participants."</p> Wuri Annisafitri Ahmad Toni Copyright (c) 2022 Wuri Annisafitri, Ahmad Toni http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 85 92 10.24090/komunika.v16i1.5954 LAZISMU Partnership Communication with Companies in the Implementation of Managing Corporate Social Responsibility Programs https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/5615 <p>Lembaga Amil Zakat Infak dan Shodaqoh Muhammadiyah (LAZISMU) is a national Obligatory charity foundation engaged in community empowerment. Furthermore, this foundation manages the charity and helps supervise the company's Corporate Social Responsibility. The implementation of the company's CSR with LAZISMU is related to the existence of a partnership, which is believed to be a solution for solving significant societal problems. Communication is influential in partnerships to reach the initial of the company. However, finding the meeting point among the organizations involved in the partnership is challenging, so it requires communication strategies to build sustainable partnerships. Therefore, This study aims to identify LAZISMU's partnership communication strategy with companies implementing CSR. Second, to find out the LAZISMU program ideas with companies in implementing CSR. The research method uses qualitative methods with a descriptive approach. The results of the study found that 1) Communication is a crucial factor in promoting the running of the partnerships, 2) LAZISMU's partnership communication strategy with companies prioritizes proactive engagement, 3) The implementation of CSR managed by LAZISMU includes education, health, economics, da'wah, social programs, and humanity.</p> Yulia Rahmawati Farida Hariyati Copyright (c) 2022 Yulia Rahmawati, Farida Hariyati http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 93 106 10.24090/komunika.v16i1.5615 Digital Literacy Vs Flexing Culture on Youtube https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/7432 <p>This research aims to analyze how flexing can become a popular culture in Indonesia. This research analyzes the flexing phenomenon on YouTube social media for some Indonesian content creators. How can YouTube become a mechanism for spreading and flexing popular culture, and how is it related to digital literacy? This study used a qualitative method with a phenomenological approach and data collection through literature study and interviews. The Ecumenical Culture and Invasion diffusion theory is used as a theoretical framework. The results of the research stated that when it comes to Indonesian digital literacy, numerous people take the information hypocritically and are deceived by the lifestyle of influencers and try to follow the influencer's lifestyle. People who do not have an adequate understanding of digital literacy tend to believe what they see more easily. Listen and read regardless of their level of education and generate a desire to own things that are seen on the YouTube content watched. At the same time, people who know about digital literacy will tend to be more selective in finding and absorbing information.</p> Risnawati Muhammad Farid Copyright (c) 2022 Risnawati, Muhammad Farid http://creativecommons.org/licenses/by-sa/4.0 2022-04-30 2022-04-30 16 1 107 116 10.24090/komunika.v16i1.7432