SISTEM PENJUALAN DENGAN PEMOTONGAN DI BAWAH HARGA PASAR MENURUT HUKUM ISLAM

Muhammad Saleh; Abdullah Sani; Pudhak Prasetiyorini; Bernadetta Tjandra Wulandari; Swadia Gandhi Mahardika

doi:10.24090/jimrf.v13i1.11420

Authors

Muhammad Saleh STAI Jam'iyah Mahmudiyah Langka
Abdullah Sani Sekolah Tinggi Agama Islam Aceh Tamiang
Pudhak Prasetiyorini Universitas PGRI Argopuro Jember
Bernadetta Tjandra Wulandari Unika AtmaJaya
Swadia Gandhi Mahardika Universitas Mulawarman

DOI:

https://doi.org/10.24090/jimrf.v13i1.11420

Keywords:

Marketing Strategy, Price Reduction, Islamic Law, Economic Transactions, Mutual Consent

Abstract

This study aims to investigate the perspective of Islamic law on the implementation of price reduction systems in the marketing of adult and children’s clothing, as well as men’s and women’s apparel. The research explores the conditions under which discounted goods are permissible according to Islamic principles. A qualitative method was employed, analyzing relevant Islamic legal texts and contemporary market practices. The findings indicate that Islamic law permits price reduction systems, provided they meet specific conditions. The seller may set a base price and offer discounts, which must be agreed upon by both parties involved in the transaction. The process must ensure mutual consent without coercion or fraud (gharar). The transaction proceeds with a sale and purchase contract if an agreement is reached. Otherwise, the transaction does not occur. This study contributes to understanding permissible marketing strategies within Islamic economics, highlighting the importance of fairness and mutual agreement in trade practices.

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