Digital Literacy Vs Flexing Culture on Youtube

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Published: Apr 30, 2022
DOI: https://doi.org/10.24090/komunika.v16i1.7432
Keywords:
Flexing popular culture digital literacy YouTube

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Risnawati
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin Makassar
Muhammad Farid
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin Makassar

Abstract

This research aims to analyze how flexing can become a popular culture in Indonesia. This research analyzes the flexing phenomenon on YouTube social media for some Indonesian content creators. How can YouTube become a mechanism for spreading and flexing popular culture, and how is it related to digital literacy? This study used a qualitative method with a phenomenological approach and data collection through literature study and interviews. The Ecumenical Culture and Invasion diffusion theory is used as a theoretical framework. The results of the research stated that when it comes to Indonesian digital literacy, numerous people take the information hypocritically and are deceived by the lifestyle of influencers and try to follow the influencer's lifestyle. People who do not have an adequate understanding of digital literacy tend to believe what they see more easily. Listen and read regardless of their level of education and generate a desire to own things that are seen on the YouTube content watched. At the same time, people who know about digital literacy will tend to be more selective in finding and absorbing information.

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How to Cite
Risnawati, & Farid, M. (2022). Digital Literacy Vs Flexing Culture on Youtube. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 16(1), 107–116. https://doi.org/10.24090/komunika.v16i1.7432
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Vol. 16 No. 1 (2022)
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Articles
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