PERAN KELUARGA DI ERA BUDAYA KONSUMEN
Main Article Content
The development of consumer culture that increasingly strengthened creates verysignificant cultural implications in society. Shift in the meaning of the commodity-valueproducts in order to be a symbolic value, impact on changes in consumption practices thatoriginally was based on making the benefits of the exchange of goods became a symbol ofspace and social identity. Commodities in turn are consumed to obtain all the identities,symbols, images and signs attached to it. This in turn creates a culture where performanceimmanence (the things that are surface) occupies a higher position than anything substantial.Consequently, people are trapped in the banality of morality and spirituality, whichconsiders moral and spiritual issues as being trivial. Cultural impact is of course very crucialto be addressed so that people are not getting mired in a cycle of low moral and spiritualculture that would degrade the quality of humanity itself. In this case, the role of all levels ofsociety needs to be revitalized, and one of them is family. Family as the basic unit of societyhas many functions that are essential to be developed to address the strengthening of consumerculture. Various functions, such as religious function, social cultural function, charity function,the function of protecting, reproductive function, the function of socialization and education,including the economic and environmental development function, can make an importantcontribution to the construction of individual personality and social action. Internalizing thevalues of religion, social, cultural and other social capital will be affecting the actions andsocial practices. In relation to the negative impacts of consumer culture, education forreligious values which is related to the dimension of the divine becomes the counterculture toovercome the culture of immanence in the consumer culture.Reliance transcendental becomes an important mechanism to sensitize the public onthe need for transcendence to improve the quality of our humanity. In addition, efficientinternalization of culture or modest consumption (moderate) as confirmed in faith should bedone to limit the desire for being consumptive. This value needs to be emphasized because ithas a positive impact for the future protection of family and community in both the short andlong term.
Download data is not yet available.
How to Cite
Munfarida, E. (2015). PERAN KELUARGA DI ERA BUDAYA KONSUMEN. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 6(1). https://doi.org/10.24090/komunika.v6i1.333
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).