Persuasive and Humanist Da'wa Message on the Gus Mus' @s.kakung Instagram Account during the COVID-19 Pandemic
DOI:
https://doi.org/10.24090/komunika.v15i1.4522Keywords:
Gus Mus, Instagram, COVID-19 pandemic, Da'wah messagesAbstract
The COVID-19 pandemic in Indonesia requires contributions from Islamic leaders to educate and provide information to the public. As an Islamic leader, Gus Mus actively responds to this condition through his Instagram account @s.kakung. This study determines Gus Mus's contribution to the da'wa message uploaded by @s.kakung, from the preaching theme and the strategy of delivering da'wa's message. This research uses a qualitative descriptive method with qualitative content analysis techniques data collected from the @s.kakung Instagram account from March 16, 2020 - March 29, 2021. The results showed that the da'wa message uploaded by the @s.kakung in faith, Sharia, and moral. The creed announces that we must never forget Allah, obey Allah's commands in pandemic conditions. Da'wa messages on the Sharia theme, such as making inner efforts, are praying, wirid, sholawat, and Hizib autad practice. The moral theme messages support the movement to help people affected by COVID-19 comply with health protocols by wearing masks, keeping their distance, washing hands, and avoiding crowds. Meanwhile, the strategy of delivering Gus Mus' da'wa messages in the @s.kakung Instagram uses more persuasive and humanistDownloads
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References
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Agusta, A. S. (2020). Fresh Informasi Keagamaan Melalui Media Instagram Dalam Menanggapi Covid-19 Di Indonesia. Journal of Library, 11(2), 88-99.
Akurat.co. (2020). Ungkapan Belasungkawa Gus Mus untuk 100 Dokter yang Meninggal karena Corona.
Alam, S. (2020). Peran Influencer Sebagai Komunikasi Persuasif Untuk Pencegahan COVID-19. 8(2), 136-148.
Analisa.io. (2021). Instagram Analytics. Analisa.Io.
Anggraeni, Y., & Soemantri, Y. S. (2020). The Expressive Speech Act on Ridwan Kamil's Comments in Instagram Posting about First COVID-19 Case in Indonesia. Journal of English Education and Teaching (JEET), 4(3), 368-385.
Arrobi, M. Z., & Nadzifah, A. (2020). Otoritas Agama di Era Korona: Dari Fragmentasi Ke Konvergensi? Maarif, 15(1), 197-215. https://doi.org/10.47651/mrf.v15i1.85
Aula, S. K. N. (2020). Peran Tokoh Agama Dalam Memutus Rantai Pandemi Covid-19 Di Media Online Indonesia. Living Islam: Journal of Islamic Discourses, 3(1), 125-148.
Aziz, M. A. (2009). Ilmu Dakwah (2nd ed.). Kencana Prenadamedia.
Bisnis.com. (2020). Banyak Tenaga Medis Gugur Melawan Covid-19, Begini Pesan Gus Mus.
Bisri, A. M. (2021). Akun Instagram @s.kakung. Instagram.
Briandana, R., Doktoralina, C. M., Hassan, S.
A., & Hasan, W. N. W. (2020). Da'wah communication and social media: The interpretation of millennials in Southeast Asia. International Journal of Economics and Business Administration, 8(1), 216-226. https://doi.org/10.35808/ijeba/543
Damayanti, A. (2020). Instagram sebagai Medium Komunikasi Risiko di Masa Pandemi COVID-19: Studi Netnografi terhadap Komunitas Online KawalCOVID19.id. Journal of Development Communication,18(02), 176-193. https://doi.org/10.46937/18202032355
Detik.com. (2020). Doa dan Dukacita Gus MusBuya Syafii untuk Dokter yang Gugur Lawan Corona.
Fakhruroji, M. (2017). Dakwah di Era Media Baru Teori dan Aktivisme Dakwah di Internet (1st ed.). Simbiosa Rekatama Media.
Gymnastiar, A. (2020). Akun Instagram @aagym. Instagram.
Hakim, M. L., & Aziz, M. A. (2020). Dakwah Da'i Nahdlatul Ulama dalam Mencegah. 20(September), 200-219.
Hani, C., & Oktavianti, R. (2021). Proses Organisasi Informasi COVID-19 Pada Media Sosial Instagram Kementerian Komunikasi dan Informatika Republik Indonesia. Koneksi, 5(1), 113. https://doi.org/10.24912/kn.v5i1.10189
Hidayaturrahman, M., Husamah, H., Sudarman,
S., Yanti, F., & Kusumawati, I. R. (2021). Religious Behavior of Indonesian Muslims as Responses to the Covid-19 Pandemic. Al-Adabiya: Journal of Culture and Religosity, 16(1), 1-14. https://doi.org/10.37680/adabiya.v16i1.704
Hilmy, M., & Niam, K. (2020). Winning The Battle of Authorities: The Muslim Disputes Over The COVID-19 Pandemic Plague in Contemporary Indonesia. Qudus International Journal of Islamic Studies (QIJIS), 8(2), 293-326. https://doi.org/10.21043/qijis.v8i2.7670
Ilaihi, W. (2010). Komunikasi Dakwah. Remaja Rosdakarya.
Instagram. (2021). Instagram About Official Site.Kompas.com. (2020). New Normal, Menag Terbitkan Aturan Rumah Ibadah Wajib Punya Surat Bebas Covid-19. Kompas.Com.
Kompas.com. (2021). Riset Ungkap Lebih dari Separuh Penduduk Indonesia "Melek" Media Sosial.
Kriyantono, R. (2014). Teknis Praktis Riset Komunikasi (7th ed.). Kencana Prenadamedia.
Lukman Hakim, M., & Ali Aziz, M. (2020). Dakwah Da'i Nahdlatul Ulama dalam Mencegah Penyebaran Covid-19. Anida (Aktualisasi Nuansa Ilmu Dakwah), 20(2), 200-220. https://doi.org/10.15575/anida.v20i2.10820
Munir, M., Fauzi, M., & Putra, R. A. (2020). Pesan-Pesan Dakwah Da'i Pada Khalayak (Analisis Konten Pada Ceramah Da'i tentang Covid-19 di Youtube). AT-TABSYIR: Journal of Islamic Broadcasting and Communication, 7(1), 138-159. https://doi.org/10.21043/at-tabsyir.v7i1.7685
Nasrullah, R. (2014). Teori dan Riset Media Siber (Cybermedia) (1st ed.). Kencana Prenadamedia.
Nasrullah, R. (2016). Media Sosial: Perspektif Komunikasi, Budaya dan Sosioteknologi.Simbiosa Rekatama Media.
Nasution, F. I. (2020). Pengaruh Peringatan Kesehatan pada Akun Instagram @Kemenkes_RI Terhadap Sikap Hidup Sehat Masyarakat (Studi pada Masyarakat Kecamatan Cicendo Kota Bandung dimoderasi oleh Tingkat Pengetahuan Covid-19).
NUOnline. (2020). Amalan Cepat Sembuh dari Covid-19 Menurut Kiai Said Aqil Siroj.
Pabbajah, M., Said, N. M., & Pabbajah, M. T. H. (2020). Reauthorization of the Religious Leader Role in Countering Covid- 19: Perceptions and Responses of Muslim Societies on the Ulama's Policies. August. https://doi.org/10.6000/1929-4409.2020.09.25
Sofian, F. A. (2020). YouTubers creativity in creating public awareness of COVID-19 in Indonesia: A youtube content analysis. Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, August, 881-886. https://doi.org/10.1109/ICIMTech50083.2020.9211149
Suara.com. (2020). Gus Mus Peringatkan Pejabat yang Bilang Nakes Meninggal karena Tak Disiplin.
Suherdiana, D., Ridwan, A., & Fatoni, U. (2020). Pesan Dakwah Ormas Islam Indonesia dalam Menghadapi Krisis Keagamaan Masa Pandemi Covid-19. Karya Tulis Ilmiah.
Tribunnews. (2021). MUI: Ada 200an Ulama yang Meninggal karena Terpapar Covid-19
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Published
2021-05-30
How to Cite
Marwantika, A. I. (2021). Persuasive and Humanist Da’wa Message on the Gus Mus’ @s.kakung Instagram Account during the COVID-19 Pandemic. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 15(1), 71–82. https://doi.org/10.24090/komunika.v15i1.4522
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