Utilization of Social Media in Building Personal Branding for Career Women in the Society 5.0 Era
DOI:
https://doi.org/10.24090/komunika.v16i1.6479Keywords:
Personal Branding, Social Media, Career WomenAbstract
The development of information technology in the digital era 4.0 continues towards the era of society 5.0, providing a variety of innovations and benefits for the community, especially career women. The social era of society 5.0 is a concept that defines technology and humans will coexist sustainably, improving the standard of living. However, limited people realize that social media can be used as a medium to create professional personal branding. This study aims to determine the use of social media in building personal branding for career women in the era of society 5.0. This research uses the Library Research Method and data collection based on previous research and journal. This study confirmed that Personal branding is crucial for self-promotion and support achievement for career women, specifically in the era of Society 5.0. The primary strategy to develop personal branding for career women is to utilize social media. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. People can easily see our work, expertise, and achievements through social media that is automatically connected worldwide. 0 social media has a massive role in building someone's branding, including for a woman. Building strong personal branding on social media will make it easier for us to be known, both individually and in a professional scope. Social media lets people easily regard our work, expertise, and achievements worldwide.Downloads
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Elda, F. (2018). Personal Branding Melalui Media Sosial, Seminar Nasional Pakar ke 1. 2018, 15–20.
Farana, D. E., Wiranto, A., Kalimah, S., Guru, P., Dasar, S., & Cirebon, U. M. (2021). Memanfaatkan Media Ict Dalam Meningkatkan Mutu Pendidikan Di Era Human Society 5 . 0. Prosiding Dan Web Seminar, 137–143.
Imawati, A. V., Solihah, A. W., & Shihab, M. (2016). Analisis personal branding fashion blogger Diana Rikasari. Jurnal Ilmu Sosial Dan Ilmu Politik, 5(3), 175–184.
Mezan El Khaeri Kesuma, Irva Yunita, Eni Amaliah, D. I. R. (2021). Pemanfaatan Media Pustaka Digital Dalam Membangun. 1(1), 1–13.
Mujianto, H., Nurhadi, Z. F., & Kharismawati, K. (2021). Instagram Sebagai Media Pembentuk Personal Branding. Commed : Jurnal Komunikasi Dan Media, 5(2), 154–169. https://doi.org/10.33884/commed.v5i2.3138
Mustofa, M. B., Silvia, I., & Basyori, A. (2021). Proses Komunikasi Interpersonal Dalam Lingkup Perpustakaan Melalui Model Konseling Layanan Pemustaka. Jurnal El-Pustaka, 02(01), 35–43. https://doi.org/10.24042/el-pustaka.v2i1.8769
Puspita, A. T. (2019). Strategi Personal Branding Denny Santoso.
Restusari, F. N., & Farida, N. (2019). Instagram Sebagai Alat Personal Branding Dalam Membentuk Citra Diri (Studi Pada Akun Bara Pattiradjawane). Mediakom : Jurnal Ilmu Komunikasi, 3(2), 176–186. https://doi.org/10.35760/mkm.2019.v3i2.2340
Sugiono, S. (2020). Industri Konten Digital dalam Perspektif Society 5.0 Digital Content Industry in Society 5.0 Perspective. Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi, 22(2), 175–191. http://dx.doi.org/10.33164/iptekkom.22.2.2020.175-191
Yunitasari, C., & Japarianto, E. (2013). Analisa faktor-faktor pembentuk personal branding dari C.Y.N. Jurnal Manajemen Pemasaran Petra, 1(1), 1–8.
Yusanda, A., Darmastuti, R., & Huwae, G. N. (2021). STRATEGI PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi pada Media Sosial MahasiswaUniversitas Kristen Satya Wacana). Scriptura, 11(1), 41–52. https://doi.org/10.9744/scriptura.11.1.41-52
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Published
2022-04-30
How to Cite
Mustofa, M. B., Shiddiq, F., Miftakhudin, K., Rahmawati, H., & Wuryan, S. (2022). Utilization of Social Media in Building Personal Branding for Career Women in the Society 5.0 Era. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 16(1), 75–84. https://doi.org/10.24090/komunika.v16i1.6479
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Copyright (c) 2022 Muhamad Bisri Mustofa, Fahrul Shiddiq, Khoirul Miftakhudin, Heni Rahmawati, Siti Wuryan
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