Hiperalitas Simulakra Dalam Endoresment Di Media Sosial

Studi Kasus Akun Instagram @fadiljaidi

Authors

  • Lisa Sangadah Wardani Lisa UIN SAIZU
  • Hani Nur Afiyah Hani
  • Yulia Nurul Hikmah Yulia
  • Siti Nur Faizah Faizah

DOI:

https://doi.org/10.24090/suarga.v2i2.8724

Keywords:

Kata kunci: Instagram, endoresmen, Hiperealis

Abstract

       Social media is an online page for expressing yourself nowadays. Instagram is one of them, the features offered by Instagram make it easy to update daily activities. Instagram gave birth to celebrities who are influential in disseminating information through their uploads. In this research which uses qualitative methods and the simulacra hyperreality approach according to Jean Baudrillard, the results show that the endorser's role in carrying out this endorsement has an influence on the reality of life and religious practices. This condition needs to be re-examined critically, especially regarding the endorsement of Muslim women's products by male endorsers.

References

DAFTAR PUSTAKA

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Dosi, Eduardus. (2012), Media Massa Dalam Jejaring Kekuasaan. Yogyakarta: PT. LKJS.

Rosa, ariesta dewi. 2018. Hubungan Popularitas di Sosial Media dengan Rasa Percaya Diri Pada Management Putri Hijah Provinsi Lampung Angkatan 2017.

http://e-journal.uajy.ac.id

http://e-journal.uajy.ac.id

http://eprints.umm.ac.id

Rifiani, P., Dharta, F., & Oxcygentr, O. (2022), Pengaruh Endorse Influencer Fadil Jaidi Terhadap Minat Beli Konsumen. Jurnal Ilmiah Wahana Pendidikan, 8(12), 289-301.

https://instagram.com/fadiljaidi?igshid=MzRIODBiNWFIZA (akun Instagram fadil Jaidi.

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Published

2023-11-06

How to Cite

Lisa, L. S. W., Hani, H. N. A., Yulia, Y. N. H., & Faizah, S. N. F. (2023). Hiperalitas Simulakra Dalam Endoresment Di Media Sosial: Studi Kasus Akun Instagram @fadiljaidi. Jurnal SUARGA: Studi Keberagamaan Dan Keberagaman, 2(2). https://doi.org/10.24090/suarga.v2i2.8724

Issue

Vol. 2 No. 2 (2023): Religious Studies in the Contemporary Era

Section

Article

License

Copyright (c) 2023 Lisa Sangadah Wardani Lisa, Hani Nur Afiyah Hani, Yulia Nurul Hikmah Yulia, Siti Nur Faizah Faizah (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.