Exploring Digital Faith Practices: The Effectiveness of Muamalat DIN Mobile Banking among Generation Z at Serdang Branch
DOI:
https://doi.org/10.24090/jimrf.v14i1.13612Keywords:
Effectiveness, Usability, Muamalat DIN, Digital Islamic Banking, Generation ZAbstract
This study aims to evaluate the usability and user satisfaction of the Muamalat DIN Mobile Banking application among Generation Z, a cohort widely recognized as digital natives. The primary focus lies in assessing the effectiveness of the application’s features in addressing the demands of digital Islamic banking transactions. Employing a descriptive qualitative approach, data were gathered through in-depth interviews, field observations, and document analysis. The findings indicate that the application demonstrates a high level of user-friendliness, ensures transaction security, and adheres to the principles of Shariah-compliant finance. Nonetheless, to sustain user engagement and strengthen loyalty among younger generations, continuous enhancement of features and service quality emerges as a strategic imperativeDownloads
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