Vol. 7 No. 1 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah

Articles

• The Effectiveness of Alternative Marketing Strategies and Trust in Improving Purchase Decisions of Fashion Products on E-Commerce Platform

  Rizky Aldiansyah, Dimas Ditio, May Dedu, Agustina

  1-20

  • PDF

• The Role of External and Internal Factors in Determining the NAV Movement of Sharia Mutual Funds

  Riska Adetya, Mutia Sumarni, Tajul ‘Ula, Rahmini Hadi, Mustaniroh

  21-38

  • PDF

• Determining Consumer Intentions Towards Using Sharia Fintech Lending: Technology Acceptance Model Approach

  Lifatin Nada, Azzatillah, Rinda Dwi Pradina, Ilham Teguh Setiawan, Feri Zain

  39-58

  • PDF

• Sharia Financial Institutions, Synergy, and Their Role in Empowering MSMEs in Badung Regency

  Indah Setia Utami, Berlina Hidayati, Rini Subekti, Elisabeth Ria Viana Praningtyas

  59-76

  • PDF

• Implementation of Technology Acceptance Model (TAM): Case Study on Generation Z in North Purwokerto Who Uses the BSI Mobile Application

  Safrina Muarrifah, Nur Azizah Rahma Wijaya

  77-98

  • PDF

• The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop

  Deo Andreanto, Muhammad Reihan Maulana, Misbak

  99-114

  • PDF

• Community Based Tourism in Increasing the Competitiveness of MSMEs: Integration of Islamic Business Ethics in Komodo Tourist Destinations

  Mukhlishin, Fathurrohman Husen

  115-142

  • PDF