Sharia Hotels: Consumer Decisions to Use Hospitality Services Viewed from the Perspective of Prices and Sharia Labels in Medan
DOI:
https://doi.org/10.24090/ej.v10i2.6883Keywords:
Price, Sharia Label, Consumer Decision, Sharia HotelAbstract
The growth of sharia hotels in the hospitality industry is still foreign to the people of Indonesia, although halal tourism is starting to develop rapidly. One of the sharia hotels in the city of Medan is the Grand Jamee Medan Syariah Hotel. An Acehnese man founded this hotel to provide hospitality that upholds Islamic values. So he decided to use the sharia label. This study aims to determine whether the price and use of sharia labels in the hotel company Syariah Hotel Grand Jamee Medan affect consumer decisions to use hospitality services. Determination of the value is based on the Likert Scale respondents' opinions are given in each answer to the questionnaire. The population used in this study are all consumers who have used the hotel services products of Hotel Syariah Grand Jamee Medan. The number of samples in this study was 30 consumers of Hotel Syariah Grand Jamee Medan. The results of this study indicate that the pricing and use of sharia labels in the hotel company Syariah Hotel Grand Jamee Medan affect consumer decisions in using hospitality services. In the R Square analysis, the number 0.616 means that 61.6% of the dependent variable on consumer decisions to use services can be explained by the independent variable price and sharia label.References
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Amalia, E. (2010). Sejarah Pemikiran Ekonomi Islam. In Gramatama Publishing. Gramatama Publishing.
Amstrong, K. &. (2008). Prinsip-prinsip Pemasaran (12th ed.). Erlangga.
Andayani, H. S. & F. (2014). Wisata Syariah : Karakter, Potensi, Prospek dan Tantangannya. In PT. Grafindo Media Pratama. PT. Grafindo Media Pratama.
Basalamah, A. (2011). Hadirnya Kemasan Syariah dalam Bisnis Perhotelan di Tanah Air. Binus Business Review, 2(2), 763. https://doi.org/10.21512/bbr.v2i2.1222
Borham, A. J. (2002). Pengantar Perundangan Islam. In Universitas Teknologi Malaysia. Universitas Teknologi Malaysia.
Kamus Besar Bahasa Indonesia, (2020). http://www.kbbi.web.id/label
J. Supranto, N. L. (2008). Perilaku Konsumen dan Strategi Pemasaran: Untuk Memenangkan Persaingan Bisnis (2nd ed.). Mitra Wacana Media.
Kotler, philip. K. (2007). Manajemen Pemasaran (12th ed.). PT Indeks.
Kotler P., Armstrong, G. (2003). Dasar-Dasar Pemassaran. In PT. Indeks Gramedia (9th ed.). PT. Indeks Gramedia.
Limakrisna, Hindan N., & Susilo, W. H. (2012). Manajemen Pemasaran. In Mitra Wancana Media. Mitra Wancana Media.
Mansyurah, F. A. (2019). Peluang Dan Tantangan Bisnis Hotel Syariah Pada Masyarakat Kosmopolitan. In At-Taradhi: Jurnal Studi Ekonomi (Vol. 9, Issue 2, p. 91). pdfs.semanticscholar.org. https://doi.org/10.18592/at-taradhi.v9i2.2511
Mariyanti, E., Sari, P. E., & Putri, S. L. (2018). Persepsi Konsumen Terhadap Minat Berkunjung Pada Hotel Syariah Di Kota Padang. Menara Ekonomi, IV(1), 9–17.
Marpaung, I. A. & M. (2017). Analisis Pengaruh Label Halal, Brand dan Harga Terhadap Keputusan Pembelian di Kota Medan. At-Tawassuth, 2.
Ong, I. A., & Sugiharto, S. (2013). Analisa Pengaruh Strategi Diferensiasi, Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pelanggan Di Cincau Station Surabaya. Manajemen Pemasaran, 1(2), 1–11.
Perwani, Y. S. (1992). Teori Dan Petunjuk Praktelk Housekeeping Untuk Akademi Perhotelan Make Up Room. In Gramedia Pustaka Utama. Gramedia Pustaka Utama.
Pilihp Kotler dan Waldemar Pfoertsch. (2006). B2B Brand Management, alih bahasa Natalia Sihandrini. In BIP. BIP.
Rambat, L. (2011). Manajemen Pemasaran Jasa Teori dan Praktek. Salemba Empat.
Sangadji, E. M., & S. (2013). Perilaku Konsumen Pendekatan Praktis Disertasi: Himpunan Jurnal Penelitian. In CV Andi Offset. CV Andi Offset.
Shihab, M. Q. (2002). Tafsir Al-Misbah, Pesan, Kesan, dan Keserasian Al-Qur’an (6th ed.). Lentera Hati.
Subagio, P. A. dan H. (2013). Pengaruh Retail Mix Terhadap Uk Petra di Circle K Siwalankerto Surabaya. Jurnal Manajemen Pemasaran Petra, 1(2), 1–10.
Sukhmono, B. R. (2011). Pengaruh Label “Syariah” Pada Lembaga Perbankan Terhadap Jumlah Nasabah Bni Syariah Cabang Jakarta Selatan. UIN Syarif Hidayatullah Jakarta, 66(July), 37–39.
Sumarsono, D. (2019). New Bussines Mode For Hotel Insdustry. In Gramedia Pustaka Utama. Gramedia Pustaka Utama.
Sumarwan, U. (2015). Pemasaran Strategik: Perspektif Perilaku Konsumen dan Marketing Plan. In PT Penerbit IPB Press. PT Penerbit IPB Press.
Terjemahnya, A.-Q. dan. (2003a). Surat Al-Maidah:100. CV. Penerbit Dipoegoro.
Terjemahnya, A.-Q. dan. (2003b). Surat An-Nahl:114. CV. Penerbit Dipoegoro.
Thorik Gunara dan Utus Hardiono S. (2007). Marketing Muhammad saw. In Madania Prima. Madania Prima.
Tjiptono, F. (2012). Strategi Pemasaran (3rd ed.). Andi Offset.
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Published
30-12-2022
How to Cite
Aslami, N., & Sinaga, K. (2022). Sharia Hotels: Consumer Decisions to Use Hospitality Services Viewed from the Perspective of Prices and Sharia Labels in Medan. El-Jizya: Jurnal Ekonomi Islam, 10(2), 123–141. https://doi.org/10.24090/ej.v10i2.6883
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