Memprediksi Niat Beli Produk Fashion Melalui Aplikasi Marketplace Dengan Theory Planned Behaviour Dan Product Knowledge Sebagai Variabel Moderasi Dengan Analisa Partial Least Square (PLS)
DOI:
https://doi.org/10.24090/ej.v10i1.5718Keywords:
Attitude; subjective norm; Perceived Behavior Control; Product Knowledge; Buying IntentionAbstract
The purpose of this study was to examine the behavior of UIN Saizu students using The Theory Planned Behaviour (TPB) related to the intention to buy fashion products using a marketplace application with product knowledge as the moderating variable. The number of samples is 100 UIN Saizu students with purposive sampling technique. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study indicate that attitudes have a positive relationship and have a significant effect on the purchase intention of fashion products through marketplace applications. Likewise, Perceived Behavior Control and product knowledge have an effect and have a positive relationship on the purchase intention of UIN Saizu students on fashion products using marketplace applications. While subjective norm have no significant effect on the intention to buy fashion products through the marketplace. Likewise, attitudes, subjective norm and perceived behaviour control moderating knowledge have no significant effect on purchase intention of fashion products through marketplace applications. Based on the conclusions above, it can be suggested in the following research to use knowledge as a mediating variable and add the factors used as variables that have been shown to influence behavioral intentions, especially in purchasing fashion products through marketplace applications.References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations.
Amaro, S., & Duarte, P. (2015). An integrative model of consumers intentions to purchase travel online. Tourism Management, 46, 64–79.
Anon B (2009) Consumers doubt green efforts. Mark Manag 18:5–20
Arikunto, S. (2010). Manajemen Penelitian. Jakarta: Rineka Cipta.
Basu A, Hicks R (2008) Label performance and the willingness to pay for fair trade coffee: across-national perspective. Int J Consum Stud 32: 470–478
Brouwer, S., Krol, B., Reneman, M. F., Bültmann, U., Franche, R.-L., van der Klink, J. J., & Groothoff, J. W. (2009). Behavioral determinants as predictors of return to work after long-term sickness absence: An application of the theory of planned behavior. Journal of Occupational Rehabilitation, 19(2), 166–174
Casaló, L. V., Flavián, C., & Guinalíu, M. (2010). Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions. Tourism Management, 31(6), 898–911.
Chang, M. K. (1998). Predicting unethical behavior: a comparison of the theory of reasoned action and the theory of planned behavior. Journal of Business Ethics, 17(16), 1825–1834.
Darnall N, Pointing C, and Vazquez-Brust DA (2012) Why consumers buy green. Green Growth Manag Transit Sustain Econ 287–308
Eck S (2009) Teures Gewissen. Werben & Verkaufen 8 22
Endah, N. H. (2014). “Perilaku Pembelian Kosmetik Berlabel Halal oleh Konsumen Indonesia”, dalam Jurnal Ekonomi dan Pembangunan, Vol. 22, No.1.
Fazio, R. H., Ledbetter, J. E., & Towles-Schwen, T. (2000). On the costs of accessible attitudes: Detecting that the attitude object has changed. Journal of Personality and Social Psychology, 78(2), 197.
Ferdinand, Augusty. (2002). Structural Equation Modeling dalam Penelitian Manajemen Aplikasi Model-model Rumit dalam Penelitian untuk Tesis Magister & Disertasi Doktor. Edisi Kedua. Semarang : BP UNDIP
Finisterra P, Arminda M, Raposo B, Lino M, Leal W (2009) Identifyingthe green consumer: a segmentation study. J TargetMeas AnalMark 17:17–25
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Francis, J., Eccles, M. P., Johnston, M., Walker, A., Grimshaw, J. M., Foy, R.Bonetti, D. (2004). Constructing questionnaires based on the theory of planned behaviour: A manual for health services researchers. United Kingdom: Centre for Health Services Research, University of Newcastle upon Tyne
Gao, L., & Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pacific Journal of Marketing and Logistics, 26(2), 211–231.
Ghozali, Imam. (2009). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F., Jr. (2010). Multivariate data analysis, a global perspective (Vol. 7, p. 816). New Jersey: Pearson.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLSSEM). Thousand Oaks: Sage Publications.
Hair, J. F., Jr., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance
Hayduk, L. A., & Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC Medical Research Methodology, 12(1), 159
Huda, N. (2018). “Faktor yang Mempengaruhi Perilaku Konsumen Produk Halal pada Kalangan Mahasiswa Muslim”, dalam Ekuitas: Jurnal Ekonomi dan Keuangan, Vol. 2, No. 2.
Iqbal, Muh. (2021). “Bukan Shopee, ini Juara Marketplace RI di Kuartal I/2021”, dikutip dalam https://www.cnbcindonesia.com/tech/20210421232912-37- 239796/bukan-shopee-ini-juara-marketplace-ri-di-kuartal-i-2021, diakses tanggal 1 Mei 2021
Kashif, M., Sarifuddin, S., & Hassan, A. (2015). Charity donation: Intentions and behaviour. Marketing Intelligence & Planning, 33(1), 90–102.
Kashif, M., Zarkada, A., & Ramayah, T. (2018). The impact of attitude, subjective norm, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5–6), 481–501.
Knowles, S. R., Hyde, M. K., & White, K. M. (2012). Predictors of young people's charitable intentions to donate money: An extended theory of planned behavior perspective. Journal of Applied Social Psychology, 42(9), 2096–2110
Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran. Jakarta: Erlangga.
Limartha, M., & Erdiansyah, R. (2019). Pengaruh Brand Equity dan Product Knowledge Terhadap Minat Beli Konsumen Komunitas Hello Beauty Jakarta pada Produk Wardah. Prologia, 2(2), 426 https://doi.org/10.24912/pr.v2i2.3723
Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from internet? A longitudinal study of online shopping. IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans, 30(4), 421–432.
Lu, L. (2012). Attitudes towards aging and older people’s intentions to continue working: A Taiwanese study. Career Development International, 17(1), 83–98.
Lu, Y., Zhou, T., & Wang, B. (2009). Exploring Chinese users’ acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory. Computers in Human Behavior, 25(1), 29–39
Meita Damayanti ,(2018). Pengaruh pengetahuan produk dan citra merek terhadap niat beli Yang dimoderasi oleh potongan harga.
Mustofa, M. (2016). Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Nasabah Bank Syariah. Al-Buhuts, 12(1), 39–59. https://doi.org/10.30603/ab.v12i1.920
Mustofa, U. A., & Siyamto, Y. (2015). Pengaruh Kualitas Jasa Terhadap Kepuasan Nasabah Pada Bank Umum Syariah Di Surakarta. Jurnal Ilmiah Ekonomi Islam, 1(02), 94–105. https://doi.org/10.29040/jiei.v1i02.32
Ni Nyoman Anggar Seni1 ,Ni Made Dwi Ratnadi2, (2017). Theory of planned behavior untuk memprediksi niat Berinvestasi . ISSN : 2337-3067 E-Jurnal Ekonomi dan Bisnis Universitas Udayana 6.12 (2017): 4043-4068
Ni Putu Ratih Astarini Dewi 1, I Gusti Agung Ketut Sri Ardani,(2016). Pengaruh sikap, norma subjektif terhadap niat beli ulang Produk fashion via online di kota denpasar. E-Jurnal Manajemen Unud, Vol. 5, No.1, 2016: 650-677 ISSN: 2302-8912
Nisa Ulmaghfiroh a,1,*, Dewi Sri Woelandari Pantjolo Giningroem a,2 , Resista Vikaliana b,3 , Novita Nitisusastro, M. (2020). Perilaku Konsumen dalam Persepektif Kewirausahaan. Bandung: ALFABETA.
Nunnally, J. C. (1978). Psychometric theory (Vol. 226). New York: McGraw-Hill.
Oskamp S (1977) Attitudes and opinions. Prentice-Hall, New Jersey
Priatni, S. B., Hutriana, T., & Hindarwati, E. N. (2019). Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Variable Intervening pada Martha Tilaar Salon Day Spa. 8114.
Rehman, S.-u., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1), 1-24. https://doi.org/10.1186/s40497-019-0159-1.
Resmawa, I. N. (2017). Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention dengan Green Price sebagai Moderating Variabel pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11. https://jameb.stimlasharanjaya.ac.id/JAMEB/article/view/20
Ridwan, L. M., Solihat, A., & Trijumansyah, A. (2018). Pengaruh Product Knowledge dan Brand Association Terhadap Purchase Intention Kawasan Kampung Kreatif Dago Pojok. Jurnal Pariwisata, 5(1), 68–82. https://doi.org/10.31311/par.v5i1.3060
Schiffman, L.G. dan Kanuk, L.L. (2007). Perilaku Konsumen Edisi Ketujuh. Jakarta: PT. Indeks Group Media.
Sekaran, U., & Bougie, R. (2006). Research method for business, a skill building approach. Singapore: Wiley.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. New York: Wiley
Shafique Ur Rehman1* , Anam Bhatti2 , Rapiah Mohamed3 and Hazeline Ayoup4, (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research. 9:43 . https://doi.org/10.1186/s40497-019-0166-2
Staats H (2003) Understanding pro-environmental attitudes and behaviour: an analysis and review of research based on the theory of planned behaviour. In: Bonnes M, Lee T, Bonaiuto M (eds) Psychological theories for environmental issues. Ashgate,
Sugiyono. (2019). Metode Penelitian Kuantitaif Kualitatif dan R&D. Bandung: Alfabeta.
Suliyanto. (2011). Ekonometrika Terapan: Teori & Aplikasi dengan SPSS. Yogyakarta: Andi Offset .
Suprapto, R., & Susanti, M. (2019). Pengaruh Pengetahuan Produk dan Kepercayaan terhadap Sikap Loyalitas Peserta BPJS Kesehatan Daerah Istimewa Yogyakarta. 2(1), 64–80.
Susilowati, S., & Negara, M. T. (2018). “Implementasi Model Rapid Aplication Development (RAP) dalam Perancangan Aplikasi E-Marketplace”, dalam Jurnal TECHNO Nusa Mandiri, Vol. 15, No. 1.
Taylor, S., & Todd, P. (1995). Assessing IT usage: The role of prior experience. MIS Quarterly, 561–570.
Wahyu Setyawatia,4, (2021). Peran Price Discount Dalam Memoderasi Pengaruh Social Media Marketing dan Product Knowledge Terhadap Purchase Intention Produk Visval Bags. JURNAL ABIWARA Vol. 2, No. 2, Maret 2021, pp. 49 - 59 ISSN 2686-1577.
Willey, J. (2017). Metode Penelitian untuk Bisnis Pendekatan PengembanganKeahlian . Jakarta: Selemba Empat.
Yamin, S. (n.d.). Lembaga Ilmu Pengetahuan Indonesia Dalam Measuring the Satisfaction Level of Indonesian Institute of Science in.
Yoon Kin Tong, D., Fa Tong, X., & Yin, E. (2012). Young consumers’ views of infused soft drinks innovation. Young Consumers, 13(4), 392–406.
Yovirizka, I. U., & Wahjoedi. (2018). “Trend Keputusan Belanja Online Mahasiswa Fakultas Ekonomi UM Angkatan 2014”, dalam Jurnal Pendidikam Ekonomi, Vol. 11, No. 1.
Yunita, N. R., Sumarsono, H., & Farida, U. (2019). “Pengaruh Persepsi Risiko, Kepercayaan, dan Keamaan terhadap Keputusan Pembelian Online di BUka Lapak”, dalam Jurnal Ekonomi, Manajemen & Akuntansi, Vol 3, No. 1.
Zhao, Z., & Cao, Q. (2012). An empirical study on continual usage intention of microblogging: The case of Sina. Nankai Business Review International, 3(4), 413–429.
Zhou, T. (2011). Understanding online community user participation: A social influence perspective. Internet Research, 21(1), 67–81.
Zhou, T. (2013). Understanding continuance usage of mobile sites. Industrial Management & Data Systems, 113(9), 1286–1299
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological considerations.
Amaro, S., & Duarte, P. (2015). An integrative model of consumers intentions to purchase travel online. Tourism Management, 46, 64–79.
Anon B (2009) Consumers doubt green efforts. Mark Manag 18:5–20
Arikunto, S. (2010). Manajemen Penelitian. Jakarta: Rineka Cipta.
Basu A, Hicks R (2008) Label performance and the willingness to pay for fair trade coffee: across-national perspective. Int J Consum Stud 32: 470–478
Brouwer, S., Krol, B., Reneman, M. F., Bültmann, U., Franche, R.-L., van der Klink, J. J., & Groothoff, J. W. (2009). Behavioral determinants as predictors of return to work after long-term sickness absence: An application of the theory of planned behavior. Journal of Occupational Rehabilitation, 19(2), 166–174
Casaló, L. V., Flavián, C., & Guinalíu, M. (2010). Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions. Tourism Management, 31(6), 898–911.
Chang, M. K. (1998). Predicting unethical behavior: a comparison of the theory of reasoned action and the theory of planned behavior. Journal of Business Ethics, 17(16), 1825–1834.
Darnall N, Pointing C, and Vazquez-Brust DA (2012) Why consumers buy green. Green Growth Manag Transit Sustain Econ 287–308
Eck S (2009) Teures Gewissen. Werben & Verkaufen 8 22
Endah, N. H. (2014). “Perilaku Pembelian Kosmetik Berlabel Halal oleh Konsumen Indonesia”, dalam Jurnal Ekonomi dan Pembangunan, Vol. 22, No.1.
Fazio, R. H., Ledbetter, J. E., & Towles-Schwen, T. (2000). On the costs of accessible attitudes: Detecting that the attitude object has changed. Journal of Personality and Social Psychology, 78(2), 197.
Ferdinand, Augusty. (2002). Structural Equation Modeling dalam Penelitian Manajemen Aplikasi Model-model Rumit dalam Penelitian untuk Tesis Magister & Disertasi Doktor. Edisi Kedua. Semarang : BP UNDIP
Finisterra P, Arminda M, Raposo B, Lino M, Leal W (2009) Identifyingthe green consumer: a segmentation study. J TargetMeas AnalMark 17:17–25
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Francis, J., Eccles, M. P., Johnston, M., Walker, A., Grimshaw, J. M., Foy, R.Bonetti, D. (2004). Constructing questionnaires based on the theory of planned behaviour: A manual for health services researchers. United Kingdom: Centre for Health Services Research, University of Newcastle upon Tyne
Gao, L., & Bai, X. (2014). A unified perspective on the factors influencing consumer acceptance of internet of things technology. Asia Pacific Journal of Marketing and Logistics, 26(2), 211–231.
Ghozali, Imam. (2009). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F., Jr. (2010). Multivariate data analysis, a global perspective (Vol. 7, p. 816). New Jersey: Pearson.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLSSEM). Thousand Oaks: Sage Publications.
Hair, J. F., Jr., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance
Hayduk, L. A., & Littvay, L. (2012). Should researchers use single indicators, best indicators, or multiple indicators in structural equation models? BMC Medical Research Methodology, 12(1), 159
Huda, N. (2018). “Faktor yang Mempengaruhi Perilaku Konsumen Produk Halal pada Kalangan Mahasiswa Muslim”, dalam Ekuitas: Jurnal Ekonomi dan Keuangan, Vol. 2, No. 2.
Iqbal, Muh. (2021). “Bukan Shopee, ini Juara Marketplace RI di Kuartal I/2021”, dikutip dalam https://www.cnbcindonesia.com/tech/20210421232912-37- 239796/bukan-shopee-ini-juara-marketplace-ri-di-kuartal-i-2021, diakses tanggal 1 Mei 2021
Kashif, M., Sarifuddin, S., & Hassan, A. (2015). Charity donation: Intentions and behaviour. Marketing Intelligence & Planning, 33(1), 90–102.
Kashif, M., Zarkada, A., & Ramayah, T. (2018). The impact of attitude, subjective norm, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5–6), 481–501.
Knowles, S. R., Hyde, M. K., & White, K. M. (2012). Predictors of young people's charitable intentions to donate money: An extended theory of planned behavior perspective. Journal of Applied Social Psychology, 42(9), 2096–2110
Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran. Jakarta: Erlangga.
Limartha, M., & Erdiansyah, R. (2019). Pengaruh Brand Equity dan Product Knowledge Terhadap Minat Beli Konsumen Komunitas Hello Beauty Jakarta pada Produk Wardah. Prologia, 2(2), 426 https://doi.org/10.24912/pr.v2i2.3723
Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from internet? A longitudinal study of online shopping. IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and Humans, 30(4), 421–432.
Lu, L. (2012). Attitudes towards aging and older people’s intentions to continue working: A Taiwanese study. Career Development International, 17(1), 83–98.
Lu, Y., Zhou, T., & Wang, B. (2009). Exploring Chinese users’ acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory. Computers in Human Behavior, 25(1), 29–39
Meita Damayanti ,(2018). Pengaruh pengetahuan produk dan citra merek terhadap niat beli Yang dimoderasi oleh potongan harga.
Mustofa, M. (2016). Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Nasabah Bank Syariah. Al-Buhuts, 12(1), 39–59. https://doi.org/10.30603/ab.v12i1.920
Mustofa, U. A., & Siyamto, Y. (2015). Pengaruh Kualitas Jasa Terhadap Kepuasan Nasabah Pada Bank Umum Syariah Di Surakarta. Jurnal Ilmiah Ekonomi Islam, 1(02), 94–105. https://doi.org/10.29040/jiei.v1i02.32
Ni Nyoman Anggar Seni1 ,Ni Made Dwi Ratnadi2, (2017). Theory of planned behavior untuk memprediksi niat Berinvestasi . ISSN : 2337-3067 E-Jurnal Ekonomi dan Bisnis Universitas Udayana 6.12 (2017): 4043-4068
Ni Putu Ratih Astarini Dewi 1, I Gusti Agung Ketut Sri Ardani,(2016). Pengaruh sikap, norma subjektif terhadap niat beli ulang Produk fashion via online di kota denpasar. E-Jurnal Manajemen Unud, Vol. 5, No.1, 2016: 650-677 ISSN: 2302-8912
Nisa Ulmaghfiroh a,1,*, Dewi Sri Woelandari Pantjolo Giningroem a,2 , Resista Vikaliana b,3 , Novita Nitisusastro, M. (2020). Perilaku Konsumen dalam Persepektif Kewirausahaan. Bandung: ALFABETA.
Nunnally, J. C. (1978). Psychometric theory (Vol. 226). New York: McGraw-Hill.
Oskamp S (1977) Attitudes and opinions. Prentice-Hall, New Jersey
Priatni, S. B., Hutriana, T., & Hindarwati, E. N. (2019). Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Variable Intervening pada Martha Tilaar Salon Day Spa. 8114.
Rehman, S.-u., Bhatti, A., & Chaudhry, N. I. (2019). Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs. Journal of Global Entrepreneurship Research, 9(1), 1-24. https://doi.org/10.1186/s40497-019-0159-1.
Resmawa, I. N. (2017). Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention dengan Green Price sebagai Moderating Variabel pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11. https://jameb.stimlasharanjaya.ac.id/JAMEB/article/view/20
Ridwan, L. M., Solihat, A., & Trijumansyah, A. (2018). Pengaruh Product Knowledge dan Brand Association Terhadap Purchase Intention Kawasan Kampung Kreatif Dago Pojok. Jurnal Pariwisata, 5(1), 68–82. https://doi.org/10.31311/par.v5i1.3060
Schiffman, L.G. dan Kanuk, L.L. (2007). Perilaku Konsumen Edisi Ketujuh. Jakarta: PT. Indeks Group Media.
Sekaran, U., & Bougie, R. (2006). Research method for business, a skill building approach. Singapore: Wiley.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. New York: Wiley
Shafique Ur Rehman1* , Anam Bhatti2 , Rapiah Mohamed3 and Hazeline Ayoup4, (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research. 9:43 . https://doi.org/10.1186/s40497-019-0166-2
Staats H (2003) Understanding pro-environmental attitudes and behaviour: an analysis and review of research based on the theory of planned behaviour. In: Bonnes M, Lee T, Bonaiuto M (eds) Psychological theories for environmental issues. Ashgate,
Sugiyono. (2019). Metode Penelitian Kuantitaif Kualitatif dan R&D. Bandung: Alfabeta.
Suliyanto. (2011). Ekonometrika Terapan: Teori & Aplikasi dengan SPSS. Yogyakarta: Andi Offset .
Suprapto, R., & Susanti, M. (2019). Pengaruh Pengetahuan Produk dan Kepercayaan terhadap Sikap Loyalitas Peserta BPJS Kesehatan Daerah Istimewa Yogyakarta. 2(1), 64–80.
Susilowati, S., & Negara, M. T. (2018). “Implementasi Model Rapid Aplication Development (RAP) dalam Perancangan Aplikasi E-Marketplace”, dalam Jurnal TECHNO Nusa Mandiri, Vol. 15, No. 1.
Taylor, S., & Todd, P. (1995). Assessing IT usage: The role of prior experience. MIS Quarterly, 561–570.
Wahyu Setyawatia,4, (2021). Peran Price Discount Dalam Memoderasi Pengaruh Social Media Marketing dan Product Knowledge Terhadap Purchase Intention Produk Visval Bags. JURNAL ABIWARA Vol. 2, No. 2, Maret 2021, pp. 49 - 59 ISSN 2686-1577.
Willey, J. (2017). Metode Penelitian untuk Bisnis Pendekatan PengembanganKeahlian . Jakarta: Selemba Empat.
Yamin, S. (n.d.). Lembaga Ilmu Pengetahuan Indonesia Dalam Measuring the Satisfaction Level of Indonesian Institute of Science in.
Yoon Kin Tong, D., Fa Tong, X., & Yin, E. (2012). Young consumers’ views of infused soft drinks innovation. Young Consumers, 13(4), 392–406.
Yovirizka, I. U., & Wahjoedi. (2018). “Trend Keputusan Belanja Online Mahasiswa Fakultas Ekonomi UM Angkatan 2014”, dalam Jurnal Pendidikam Ekonomi, Vol. 11, No. 1.
Yunita, N. R., Sumarsono, H., & Farida, U. (2019). “Pengaruh Persepsi Risiko, Kepercayaan, dan Keamaan terhadap Keputusan Pembelian Online di BUka Lapak”, dalam Jurnal Ekonomi, Manajemen & Akuntansi, Vol 3, No. 1.
Zhao, Z., & Cao, Q. (2012). An empirical study on continual usage intention of microblogging: The case of Sina. Nankai Business Review International, 3(4), 413–429.
Zhou, T. (2011). Understanding online community user participation: A social influence perspective. Internet Research, 21(1), 67–81.
Zhou, T. (2013). Understanding continuance usage of mobile sites. Industrial Management & Data Systems, 113(9), 1286–1299
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2022-07-29
How to Cite
Sulasih, S., Suliyanto, S., Novandari, W., & Munawaroh, A. (2022). Memprediksi Niat Beli Produk Fashion Melalui Aplikasi Marketplace Dengan Theory Planned Behaviour Dan Product Knowledge Sebagai Variabel Moderasi Dengan Analisa Partial Least Square (PLS). El-Jizya : Jurnal Ekonomi Islam, 10(1), 1–20. https://doi.org/10.24090/ej.v10i1.5718
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