Pengaruh Brand Loyalty dan Karakteristik Muzakki terhadap Keputusan Berzakat melalui Aplikasi Shopee
DOI:
https://doi.org/10.24090/ej.v9i1.4935Keywords:
brand loyalty, muzakki characteristics, decision, shopeeAbstract
This purpose of this sudies to determine the effect of brand loyalty and muzakki characteristics on muzakki decisions through Shopee. There are several things that influence a muzakki to choose a place to distribute his zakat. Some of these include brand loyalty to measure a person's determination to always choose a place for zakat distribution. The second is the characteristics of muzakki, one of which measures what influences muzakki to choose a zakat institution. This study used quantitative approach by path analysis to look for causal relationships. The population taken for this study is the muzakki around the researcher's environment. The sample used is 125 respondents using hair techniques by multiplying 5-10 times the number of research indicators. The sampling technique used in this study is probability sampling, where each population has the same opportunity to take data. The results shows that the variable brand loyalty and muzakki characteristics have a significant effect on muzakki's decision to give zakat through Shopee.References
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Berkah, Qadariyah, dan dkk. Fikih Zakat, Sedekah, dan Wakaf. Jakarta: Prenada Media, 2020.
Durianto, Darmadi, Sugiarto, and Lie Joko Budiman. Brand Equity Ten Strategi Memimpin Pasar. Jakarta: Gramedia Pustaka Utama, 2004.
Firmansyah, Anang. Perilaku Konsumen (Sikap dan Pemasaran). Surabaya: Qiara Media, 2019.
Firmansyah, M Anang. Pemasaran Produk dan Merek: Planning dan Strategy. Surabaya: Qiara Media, 2019.
Hafidhuddin, Didin. Zakat Dalam Perekonomian Islam Modern. Jakarta: Gema Insani, 2008.
Indrasari, Meithiana. Pemasaran dan Kepuasan Pelanggan. Surabaya: Unitomo Press, 2019.
Khairunnisa, Aziza Hanifa, Jahtu Widya Ningrum, Nurul Huda, and Nova Rini. "Pengaruh brand awareness dan kepercayaan terhadap keputusan menyalurkan zakat dan berdonasi melalui Tokopedia." Jurnal Ilmiah Ekonomi Islam, 2020: 284-293.
Kiryanto, and Villia Nikmatul Khasanah. "Analisis Karakteristik Muzzkki dan Tata Kelola LAZ Terhadap Motivasi Membayar Zakat Penghasilan." Jurnal Akuntansi Indonesia, 2013: 51-64.
Nainggolan, Nana Triapnita, et al. Perilaku Konsumen Era Digital. Medan: Yayasan Kita Menulis, 2020.
Sarwono, Jonathan. Path analysis dengan SPSS. Jakarta: Elex Media Komputindo, 2012.
Septiana, Aldila. Analisis Perilaku konsumen Dalam Perspektif Ekonomi Kreatif. Pamekasan: Duta Media, 2017.
Soemitra, Andri. Bank dan Lembaga Keuangan Syariah. Jakarta: Kencana, 2009.
Wibisono, Yusuf. Mengelola Zakat Indonesia. Jakarta: Prenada Media, 2015.
Yusuf, Muhammad Asror. Kaya Karena ALLAH. Jakarta: Kawan Pustaka, 2004.
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Published
2021-06-03
How to Cite
Prawira, G. Y. (2021). Pengaruh Brand Loyalty dan Karakteristik Muzakki terhadap Keputusan Berzakat melalui Aplikasi Shopee. El-Jizya : Jurnal Ekonomi Islam, 9(1), 69–80. https://doi.org/10.24090/ej.v9i1.4935
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