Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah (in Progress)

Articles

• The Impact of Work Motivation, Organizational Commitment, and Compensation on OCB: A Study in Public Relations and Protocols of BNN Indonesia

  Galih Citra Kumala, Wisudani Rahmaningtyas

  1-16

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• Tiktok Media in Purchase Decision: The Effect of User Generated Content (UGC), Brand Equity, and Digital Marketing on Skincare Product

  Andriansyah, Kharisma Fitri Rahmawati, May Dedu, Agustina

  17-32

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