Islamic Perspective on Marketing Strategy Through Quantitative Strategic Planning Matrix (QSPM)
DOI:
https://doi.org/10.24090/ijtimaiyya.v8i1.6242Keywords:
Islamic perspective; quantitative strategic planning matrix (QSPM); strategyAbstract
Although several papers have discussed Quantitative Strategic Planning Matrix (QSPM), there is still limited research that specifically discusses result marketing strategies for the results of QSPM in an Islamic perspective. The aim is to show that QSPM as an input for a marketing strategy is based on an Islamic perspective so that it becomes a grounded and conceptual theory by incorporating narrative verses from the Quran and Hadith. This research used a qualitative approach and is guided by the verses of the Quran and Hadith in supporting QSPM as an input for marketing strategies from an Islamic perspective. Findings from the QSPM, it is found that the alternative strategy that should be carried out is strategy 5, namely, by making unique batik patterns and motifs, it is hoped that the Batik Production business can increase the competitive advantage in the era of globalization and increasingly fierce competition with a Total Attractiveness Score (TAS) value of 6.22. The strategy of making unique patterns and motifs in an Islamic perspective is reflected in the Quran, Surah Ali-‘Imran verse 190 and Surah Ar-Ra’d verse 11Downloads
References
Abratt, R., (1993). Market segmentation practices of industrial marketers. Industrial Marketing Management 22, 79–84. https://doi.org/10.1016/0019-8501(93)90033-4 DOI: https://doi.org/10.1016/0019-8501(93)90033-4
Achmad, Aprilia, I.A., (2020). Strategi Pemasaran UD. Tape Handayani 82 Bondowoso Dalam Perspektif Marketing Syariah. Al-Idarah:Jurnal Manajemen Dan Bisnis Islam 1. DOI: https://doi.org/10.35316/idarah.2020.v1i1.53-70
Adi, P. H., & Adawiyah, W. R. (2018). The impact of religiosity, environmental marketing orientation and practices on performance. Journal of Islamic Marketing.
Alserhan, B.A., (2011). The principles of Islamic marketing. Gower, Farnham Burlington, Vt.
Alserhan, B.A., Althawadi, O.M., Boulanouar, A.W., (2016). Theories of Islamic marketing 8. DOI: https://doi.org/10.4324/9781315553948
Ambert, A.-M., Adler, P.A., Adler, P., Detzner, D.F., (1995). Understanding and Evaluating Qualitative Research. Journal of Marriage and the Family 57, 879. https://doi.org/10.2307/353409 DOI: https://doi.org/10.2307/353409
Araujo, L., (2007). Markets, market-making and marketing. Marketing Theory 7, 211–226. https://doi.org/10.1177/1470593107080342 DOI: https://doi.org/10.1177/1470593107080342
Arham, M., (2010). Islamic perspectives on marketing. Journal of Islamic Marketing 1, 149–164. https://doi.org/10.1108/17590831011055888 DOI: https://doi.org/10.1108/17590831011055888
Baines, P., Fill, C., Page, K., (2013). Essentials of marketing. Oxford University Press, Oxford.
Chandler, A.D., (1978). Strategy and structure: chapters in the history of the industrial enterprise; [based on inten- sive studies of General Motors, DuPont, Standard Oil of New Jersey, and Sears, Roebuck], 10. print. ed. MIT Pr, Cambridge, Mass.
David, F.R., (2011). Strategic management: concepts and cases, 13th ed. ed. Prentice Hall, Upper Saddle River, N.J.
David, F.R., (2009). Strategic Management: Manajemen Strategis Konsep Buku 1 -12/E. Salemba Empat, Jakarta.
David, Fred R., David, Forest R., (2015). Strategic management: concepts and cases: a competitive advantage approach, Fifteenth edition. ed. Pearson, Boston.
David, M.E., David, Fred R., David, Forest R., (2017). The quantitative strategic planning matrix: a new marketing tool. Journal of Strategic Marketing 25, 342–352. https://doi.org/10.1080/0965254X.2016.1148763 DOI: https://doi.org/10.1080/0965254X.2016.1148763
Ghazali, E., Mutum, D.S., (2016). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, in: Mutum, D.S., Butt, M.M., Rashid, M. (Eds.), Advances in Islamic Finance, Marketing, and Management. Emerald Group Publishing Limited, pp. 213–222. https://doi.org/10.1108/978-1-78635-899-820161011 DOI: https://doi.org/10.1108/978-1-78635-899-820161011
Ghorbani, A., Raufirad, V., Rafiaani, P., Azadi, H., (2015). Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran. Tourism Management Perspectives 16, 290–297. https://doi.org/10.1016/j.tmp.2015.09.005 DOI: https://doi.org/10.1016/j.tmp.2015.09.005
Gürel, E., (2017a). SWOT ANALYSIS: A THEORETICAL REVIEW. jisr 10, 994–1006. https://doi.org/10.17719/jisr.2017.1832
Gürel, E., (2017b). SWOT ANALYSIS: A THEORETICAL REVIEW. jisr 10, 994–1006. https://doi.org/10.17719/jisr.2017.1832 DOI: https://doi.org/10.17719/jisr.2017.1832
Hassan, A., Chachi, A., Latiff, S.A., n.d. Islamic Marketing Ethics and Its Impact on Customer Satisfaction in the Islamic Banking Industry 20.
Helms, M.M., Nixon, J., (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Mgt 3, 215–251. https://doi.org/10.1108/17554251011064837 DOI: https://doi.org/10.1108/17554251011064837
Husein, A., (2013). Katalog Produk Unggulan Kabupaten Banyumas. Dinas Perindustrian Perdagangan Dan Koperasi Kabupaten Banyumas, Bnayumas.
Islam, M.M., (2020). Segmenting, targeting and positioning in Islamic marketing. JIMA ahead-of-print. https://doi.org/10.1108/JIMA-10-2018-0181 DOI: https://doi.org/10.1108/JIMA-10-2018-0181
Islam, M.M, n.d. “Sustainable marketing: an Islamic perspective”,Australia and New Zealand. Journal of Social Business, Environment and Sustainability, 1 2, 25–44.
Jaenah, (2018). Ketua Usaha Produksi Kelompok Buruh Pembatik Di Keser Notog Patikraja Banyumas.
Jafari, A., (2012). Islamic marketing: insights from a critical perspective. Journal of Islamic Marketing 3, 22–34. https://doi.org/10.1108/17590831211206563 DOI: https://doi.org/10.1108/17590831211206563
Leliga, F.J., Koapaha, J.D., Sulu, A.C., n.d. Analysis of Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Threats-Opportunities-Weaknesses-Strengths Matrix, and Quantitative Strategic Planning Matrix on Milk Products and Nutrition Segment of Nestlé India. EASJEBM.
Leraned, E.P., Christensen, C.R., Andrews, K.R., Guth, W.D., (1965). Business policy: text and cases.
Lupu, A.G., Dumencu, A., Atanasiu, M.V., Panaite, C.E., Dumitrașcu, G., Popescu, A., (2016). SWOT analysis of the renewable energy sources in Romania - case study: solar energy. IOP Conf. Ser.: Mater. Sci. Eng. 147, 012138. https://doi.org/10.1088/1757-899X/147/1/012138 DOI: https://doi.org/10.1088/1757-899X/147/1/012138
Pearce II, J.A., Robinson Jr, R.B., (2016). Manajemen Strategis : Formulasi, Implementasi, dan Pengendalian. Salemba Empat, Jakarta.
Phadermrod, B., Crowder, R.M., Wills, G.B., (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management 44, 194–203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009 DOI: https://doi.org/10.1016/j.ijinfomgt.2016.03.009
Romanyuk, V., Grinkevich, A., Akhmadeev, K., Pozdeeva, G., (2016). Strategic planning features of subsurface management in Kemerovo Oblast. IOP Conf. Ser.: Earth Environ. Sci. 43, 012091. https://doi.org/10.1088/1755-1315/43/1/012091 DOI: https://doi.org/10.1088/1755-1315/43/1/012091
Sugiyono, (2015). Metode Penelitian & Pengembangan. Alfabeta, Bandung.
Sulasih, Sulaiman, M., (2020). Analisis SWOT: Konsep dan Praktiknya pada Bidang Bisnis. Rizquna, Banyumas.
Thompson, A.A., (2018). Crafting and executing strategy: the quest for competitive advantage: concepts and cases, Twentyfirst edition. ed. McGraw-Hill Education, New York, NY.
Walukow, M.I., Pangemanan, S.A., (2015). Developing Competitive Strategic Model Using Quantitative Strategic Planning Matrix (QSPM) Approach for Handicrafts Ceramic Industry in Pulutan, Minahasa Regency. Procedia - Social and Behavioral Sciences 211, 688–695. https://doi.org/10.1016/j.sbspro.2015.11.104 DOI: https://doi.org/10.1016/j.sbspro.2015.11.104
Wikanto, D., (2013). Katalog Produk Unggulan Kabupaten Banyumas. Dinas Perindustrian Perdagangan Dan Koperasi Kabupaten Banyumas.
Wilkie, W.L., Moore, E.S., (2003). Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development. Journal of Public Policy & Marketing 22, 116–146. https://doi.org/10.1509/jppm.22.2.116.17639 DOI: https://doi.org/10.1509/jppm.22.2.116.17639
Zulkarnain, A., Wahyuningtias, D., Putranto, T.S., (2018). Analysis of IFE, EFE and QSPM matrix on business development strategy. IOP Conf. Ser.: Earth Environ. Sci. 126, 012062. https://doi.org/10.1088/1755-1315/126/1/012062 DOI: https://doi.org/10.1088/1755-1315/126/1/012062
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Sulasih, Pramono Hari Adi, Weni Novandari, Suliyanto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
