A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs
DOI:
https://doi.org/10.24090/ijtimaiyya.v5i1.3086Keywords:
mixed strategic orientations, demography, economy, cultural values, performanceAbstract
This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and innovation orientations. Demographic variables consist of age, experience and education. Economic variables consist of government, price, income and growth. Cultural value variables consist of Javanese, Chinese and Padang cultural values. Customer orientation variables have an antecedent variable that consist of entrepreneurship, reward and learning. The change orientation variable moderates the customer and competitor orientations to the innovation orientation. Variable of competitive advantage mediates customer and competitor orientations on MSMEs’ performance. The population of this study consists of food MSMEs in Central Java. The 750 samples are chosen with convenient sampling technique. Data analysis mrthod used the Cross-tab Analysis and Structural Equation Model (SEM). The result of this research is a model explaining that demography, economy and cultural values influence antecedent variables of customer orientation, dimension of strategic orientations and organizational performance. The antecedent variables affect customer orientation; the dimension of strategic orientations affects performance; Variable of change of capacity unmoderates customer and competitor orientations on innovation orientation. Variable of competitive advantage unmediates customer, innovation and competitor orientations on performance. An abstract should accompany each manuscript; it should be completely self-consistent (i.e., with no figure, table, equation or reference citations), not exceeding 250 words and written as a single paragraph.Downloads
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Simone N., Lengler, J., Pilar, M.F. , 2013. Customer Orientation and Sme export performance: Insights from Italian manufacturing firms Società editrice il Mulino, journal Micro & Macro Marketing, Vol. 3, Pp.453-470
Usta, R, 2011, Strategic Orientations Enriching the Effect of Market Orientation on Company Performance: Literature-Based Holistic Model Proposal, Journal Anadolu University Journal of Social Sciences Vol.11, p. 34-45
Alias, R., TEY,Y.S. 2012, Demand analyses of food in Malaysia: Effects of model specification and demographic variables, University Library of Munich, Germany in its series MPRA Paper with number 15063
Altindag, E. Zehir, C. & Acar, A.Z. 2010. Strategic Orientations and Their Effects on Firm Performance in Turkish Family Owned Firms, Journal Eurasian Business Review, Vol. 1, p. 18-36.
Ana, L. Dionysis, S. & Carmen, L. 2011. Innovative Capabilities: Their Drivers and Effects on Current and Future Performance, Journal of Business Research. Vol.64, p. 34-48.
Andreas, K., Harald, S. 2013. The role of employees for post-entry firm growth, Springer in its Journal Small Business Economics Vol. 41: 3 Pp 733-755
Ang Y.S., Lee V,H. & , Tan B. I.2011. The Impact Of TQM Practices On Learning Organisation and Customer Orientation: A Survey Of Small Service Organisations In Malaysia, International Journal of Services, Economics and Management,Vol. 3, p.62-77
Antonio, N.F. Emilio, R, & Jose, D. 2010. Implication of Perceived Competitive Advantage, Adaptation of Marketing Tactics and Export Commitment on Export Performance, Journal of World Business, Vol. 45. p.287-300
Bartle, P. ,2010. Sixteen Elements of Organizational Capacity Components that Change as it gets Stronger, Lokakarya Handout, p.1-24
Basile, A.,2012. Entrepreneurial Orientation in Smes: Risk-Taking To Entering International Markets, Journal Far East Journal of Psychology and Business, Vol. 7, p.87-103
Caligiuri, P,, Tarique, I. (2009). Predicting effectiveness in global leadership activities, Journal of World Business.Vol. 44: 3 Pp.336-346
Chul, K.Y.,2013. Learning Orientation, Dynamic Capabilities and Performance in Korean High - Tech Ventures, Journal Advances In Management, Vol. 6, p.79-96
Coleman, S., Kariv, D.,2013. Gender, Performance and Financial Strategy: A Dynamic Capabilities Perspective, Journal of Developmental Entrepreneurship, Vol. 18, pp.1350020-1350020-24
Christian, P., Wagner, J.,2012. Is innovative firm behavior correlated with age and gender composition of the workforce? Evidence from a new type of data for German enterprises, Working Paper Series in Economics and Institutions of Innovation with number 291
Cristina, S.,2011. The Marketing Entrepreneurship and the SMEs Competitiveness, Journal of Knowledge Management, Economics and Information Technology, Vol.1,p. 8-2
Cui Xiaoming, Hu Junchen, 2012A. Literature Review on Organization Culture and Corporate Performance, International Journal of Business Administration, Vol.3, No. 2.
Danieule, S. (2012). Italian Medium-Sized Enterprises and The Fourth Capitalism, Journal of Applied Economic Sciences.Vol.VII, 4. Pp. 437-446
Ghozali, I., 2008. Model Perencanaan Structural Konsep & Aplikasi Dengan Program Amos 16 .0, Badan Penerbit UNDIP, Semarang
Gurhan, G, Gunduz, U, Kemal, K, & Lutfihak, A, 2011.Effects of Innovation Types on Firm Performance, Journal of Production Economics, Vol. 133 p. 662-676.
Ivan, G., Elena, G., Isak, F.,2013.. Academic Dismissal in Russian Higher Education Institutions: Defining the Problem, Higher School of Economics in its journal Educational Studies. Vol.: 2 Pp: 67-81
Iza Monica, 2011. Kewirausahaan "Membangun Usaha Sukses Sejak Usia Muda", Salemba Empat, Jakarta: Universitas Mercu Buana
Jandaghi G. 2011. Market Orientation and Its Impact on the Performance of Asia Insurance Company in Kerman Province, Journal of Economics and BehavioralStudies,Vol.3,p1-7
Jing L. Jingqin Su, 2014. Market Orientation, Technology Orientation And Product
Innovation Success: Insights From Cops, Journal International Journal Of InnovationManagement.Vol.18 no. 04. Pp1450020-1-1450020-25
Karl, J. W.,2013. Practice Makes Perfect: Entrepreneurial-Experience Curves and Venture Performance The Ratio Institute in its series Ratio, Working Papers with number 210
Kaya, N, & Patton, J, 2011. The Effects of Knowledge-Based Reseources, Market Orientatation and Learning Ori entation on Innovation Performance: An Empirical Study of Turkish Firms, Journal of International Development, Vol. 23,Pp. 204-219 .
Kotler, P., 2010. Marketing Management Analysis, Planning, Implementation, and Control, 12th Ed. Englewood Cliff, NJ. New Jersey: Prentice-Hall, Inc.
Lestari, puji and Hendariningrum, Retno and Prayudi, Prayudi, 2012, Kompetensi Komunikasi Bisnis Lintas Budaya. Jurnal Ilmu Komunikasi Terakreditasi, 9 (3). pp. 139-249. ISSN 1693-302
Luca, C.; Tingting, W. 2012. A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective , journal International Journal on Food System Dynamics.. Vol. 03: 2
Md. Irfanu zzaman K.,2013. Human Resource Planning and Competitive Advantage: Investigating the Relationship, KASBIT Bussiness Journal.,Vol.6, No.12, Pp 29-37
Nabsiah, A., W., Elham R., Tan S. S.,. Ramayah, T. , 2011. Relationship between environmental volunteers' demographic characteristics and their green purchase behaviour: evidence from Penang (Malaysia) Inderscience Enterprises Ltd Journal Int. J. of Global Environmental Issues. Vol.11: ¾ Pp: 299-309.
Nordman, C., Julia V. 2013. Inputs, Gender Roles or Sharing Norms? Assessing The Gender Performance Gap Among Informal Entrepreneurs in Madagascar, DIAL, Working Papers with number DT/2013/15
Ravindra, J., Saiyed W.A., 2012. Personal Characteristics of Indian Entrepreneurs and Intrapreneurs XLRI Jamshedpur, School of Business Management & Human Resources, Journal Management and Labour Studies.Vol. 37: 4 Pp: 295-322
Simone N., Lengler, J., Pilar, M.F. , 2013. Customer Orientation and Sme export performance: Insights from Italian manufacturing firms Società editrice il Mulino, journal Micro & Macro Marketing, Vol. 3, Pp.453-470
Usta, R, 2011, Strategic Orientations Enriching the Effect of Market Orientation on Company Performance: Literature-Based Holistic Model Proposal, Journal Anadolu University Journal of Social Sciences Vol.11, p. 34-45
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Published
2020-03-27
How to Cite
Darmanto, D., Wardaya, S., Sulistyani, L., & Rahayu, B. S. (2020). A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs. Ijtimā Iyya Journal of Muslim Society Research, 5(1), 19–36. https://doi.org/10.24090/ijtimaiyya.v5i1.3086
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Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
