Andreanto D, Muhammad Reihan Maulana, Misbak. The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop. mabsya [Internet]. 2025 Jun. 11 [cited 2026 Jun. 7];7(1):99-114. Available from: https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/13696