Revitalizing Millennial Spirituality within Social Media at the Hijrah Shift Youth Community in Bandung City
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Published:
Apr 1, 2022
Keywords:
Millennial Hijrah Youth Community Revitalization of Spirituality Social media Character Building
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Abstract
Simple access to social media within internet networks is a new phenomenon that has become a major social need during the 4.0 Industrial Revolution. Pemuda Hijrah Community invites the millennial generation to explore Islam through communication messages towards a positive change in attitude by utilizing social media. The research aims to examine the use of social media by the Pemuda Hijrah Community (Shift) in conveying Islamic values to the millennial generation. This research uses the theory of Social Media Marketing and Cyber Public Relations through the case study method. The results show that the Pemuda Hijrah Community utilizes social media as a means of preaching, spiritual education, sharing information and activities, and changing the stigma of Islam as orthodox teaching for the older generation, into pop-culture teachings relevant to Millennials. The Pemuda Hijrah Community utilizes social media marketing to create a spiritual revitalization of the millennial lifestyle with Islamic character, thereby strengthening its identity as a religious millennial Muslim in Indonesia.
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Arifin, F. (2022). Revitalizing Millennial Spirituality within Social Media at the Hijrah Shift Youth Community in Bandung City. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 16(1), 1–14. https://doi.org/10.24090/komunika.v16i1.4758
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Addini, A. (2019). Fenomena Gerakan Hijrah di Kalangan Pemuda Muslim Sebagai Mode Sosial. Journal of Islamic Civilization, 1(2), 109–118. https://doi.org/10.33086/jic.v1i2.1313
Affandi, N. R. D., & Octavianti, M. (2019). Komunikasi Dakwah Pemuda Hijrah. Jurnal Manajemen Komunikasi, 3(2), 173. https://doi.org/10.24198/jmk.v3i2.20492
Anderson, S. (2019). Social Media Marketing for Business 2020: The Ultimate Guide to Boosting Your Business Through Social Media Marketing on Facebook, Instagram, Pinterest, And Twitter! In Independently Published.
Angela, N., & Yoedtadi, M. G. (2019). Pemanfaatan Media Sosial Oleh Komunitas Historia Indonesia. Prologia, 3(2), 393. https://doi.org/10.24912/pr.v3i2.6371
Arnus, S. H. (2018). Dakwah dan Kehidupan Beragama di Indonesia dalam Bingkai Media Sosial. In Religion Society dan Social Media (pp. 171–180). Sleman: Penerbit Deepublish.
Bakry, U. S. (2017). Pemanfaatan Metode Etnografi dan Netnografi Dalam Penelitian Hubungan Internasional. Jurnal Global & Strategis, 11(1), 15. https://doi.org/10.20473/ jgs.11.1.2017.15-26
Dewantara, R. W., & Widhyharto, D. S. (2016). Aktivisme dan Kesukarelawanan dalam Media Sosial Komunitas Kaum Muda Yogyakarta. Jurnal Ilmu Sosial Dan Ilmu Politik, 19(1), 40. https://doi.org/10.22146/jsp.10855
Dilawati, R., Darmawan, D., Hernawan, W., Waluyojati, R. R. S. R., & Darmalaksana, W. (2020). Analisis Keberagamaan Pemuda Hijrah Komunitas Shift Perspektif Emik-etik. Jurnal Perspektif, 4(1), 54–65. https://doi.org/http:// dx.doi.org/10.15575/jp.v4i1.61
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Fatoni, U., & Rais, A. N. (2018). Pengelolaan Kesan Da’i Dalam Kegiatan Dakwah di Pemuda Hijrah. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 12(2). https://doi.org/10.24090/komunika.v12i2.1342
Hasnawirda. (2012). Sejarah Ilmu Dakwah. Al-Munir, III(5).
Inkeles, A. (1964). What is Sociology?: An Introduction to the Discipline and Profession.
Jayanto, D. D. (2020). Membaca Fenomena Menguatnya Perayaan “Islamisasi” di Indonesia Pasca Reformasi. Jurnal Kawistara, 10(1), 101. https://doi. org/10.22146/kawistara.42579
Jiang, S., & Ngien, A. (2020). The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore. Social Media + Society, 6(2), 205630512091248. https://doi.org/10.1177/2056305120912488
Lianawati. (2011). Perbandingan Sosial.
Mulawarman, M., & Nurfitri, A. D. (2017). Perilaku Pengguna Media Sosial beserta Implikasinya Ditinjau dari Perspektif Psikologi Sosial Terapan. Buletin Psikologi, 25(1), 36–44. https://doi.org/10.22146/buletinpsikologi.22759
Nizar, Y. A. (2020). Program less waste sebagai inovasi dakwah Hanan Attaki. Jurnal Ilmu Dakwah, 40(2), 115. https:// doi.org/10.21580/jid.v40.2.5762
Nurasiah Ismail, Abidin, Z., & Fatoni, U. (2017). Pesan Dakwah tentang Nikah di Media Sosial Instagram. Tabligh: Jurnal Komunikasi Dan Penyiaran Islam, 2(1), 22–45. https://doi.org/https://doi.org/10.15575/tabligh.v2i1.30
Pemuda Hijrahs Instagram Stats Summary Profile (Social Blade Instagram Statistics). (n.d.). Retrieved November 26, 2020, from https://socialblade.com/instagram/user/shiftmedia.id
Pemuda Hijrah HypeAuditor report for Instagram account shiftmedia.id | HypeAuditor Youtube, TikTok & Instagram AI analytics. (n.d.). Retrieved November 26, 2020, from https://hypeauditor.com/preview/shiftmedia.id/
pemudahijrah.id. (n.d.). Retrieved November 26, 2020, from https://pemudahijrah.id/
Prihatiningsih, W. (2017). MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KALANGAN REMAJA. Communication, 8(1), 51. https://doi.org/10.36080/comm.v8i1.651
Rofiqoh, I. (2019). Al-Azhar, Otoritas Keagamaan Baru dan Keislaman Indonesia: Peran Alumni Al-Azhar Mesir di Ruang Publik. UIN Sunan Kalijaga.
Slama, M., & Barendregt, B. (2018). Introduction. Asiascape: Digital Asia, 5(1–2), 3–31. https://doi. org/10.1163/22142312-12340090
Statistia. (2020). Instagram: users by country. Statistia. https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
Susanti. (2020, January 7). Sensus Penduduk 2020, Sensus Era Digital | Republika Online. https://republika.co.id/berita/q3qglj284/sensus-penduduk-2020-sensus-era-digital
Turhamun, T. (2020). Strategi Komunikasi Fundraising Organisasi Kemasyarakatan. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 14(2), 199–212. https://doi.org/10.24090/komunika.v14i2.3783
Weng, H. W. (2015). Dakwah 2.0: Digital Dakwah, Street Dakwah and CyberUrban Activism among Chinese Muslims in Malaysia and Indonesia. In New Media Configurations and SocioCultural Dynamics in Asia and the Arab World (pp. 198–221). https://doi. org/10.5771/9783845253923-198