Penerapan Konvergensi dan Divergensi TV9 Lombok di Era Disrupsi
DOI:
https://doi.org/10.24090/komunika.v12i2.1651Keywords:
Convergence, Divergence, TV9 Lombok, DisruptionAbstract
Television broadcasting media continues to grow following the changing times and technology. The development of the media also has a major influence on the broadcasting industry so that it is possessed as a creative industry. In addition, the presence of an era of media media broadcasts to implement various strategies in the face of disruption. Similarly, TV9 Lombok as a broadcasting media must be more creative and innovative in the face of disruption. To answer the challenge of TV9 disruption Lombok implements convergence and divergence to be able to answer public problems that not only watch television conventionally but broadcasts public television broadcasts online content. Media convergence shows how to combine media on various platforms. While media divergence is a function that is needed in convergence as media that spreads widely while redistributing broadcast content as a whole. The concept of divergence and convergence is implemented as an effort of TV effectiveness in producing news content and broadcasting by utilizing streaming and social media to get closer to viewers so that TV9 Lombok broadcasts media and other fields such as waterpark TV9, Rural Banks ( BPR) and the Atamin Mineral Water Company. This was done by TV9 Lombok as an effort to maintain its existence in the world of broadcasting.Downloads
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Dominick, J. R. (2005). The Dynamics of Mass Communications (8th Editon). New York, USA: Mc Graw Hill.
Doyle, G. (2014). Media Ownership: Diversity Versus Efficiency in a Changing Technological Environment. Handbook of the Economics of Art and Culture (Vol. 2). Elsevier B.V. https://doi.org/10.1016/B978-0-444-53776-8.00014-3
Duffy, B. E., Liss-Mariño, T., & Sender, K. (2011). Reflexivity in Television Depictions of Media Industries: Peeking Behind the Gilt Curtain. Communication, Culture & Critique, 4(3), 296–313. https://doi.org/10.1111/j.1753-9137.2011.01103.x
Fuchs, C. (2008). Internet and Society Social Theory in the Information Age. New York, USA: Routledge.
Grindstaff, L., & Turow, J. (2006). Video Cultures: Television Sociology in the “New TV†Age. Annual Review of Sociology, 32(1), 103–125.
Hendricks, J. A. (2010). The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media. (J. A. Hendricks, Ed.). United Kingdom: Lexington Books.
Henriques, S. (2016). Media Convergence Handbook - Vol. 1, 1, 347–362. https://doi.org/10.1007/978-3-642-54484-2
Irawan, J. F. P. (2018). Tantangan Bagi Perguruan Tinggi Dalam Menyongsong Era Digital. Univeristas Katolik Parahyangan.
Jenkins, H. (2006). Convergence Culture : Where Old and New Media Collide. New York, USA: New York University Press.
Kackman, M., Binfield, M., Payne, M. T., Perlman, A., & Sebok, B. (2011). Flow TV: Television in the age of media convergence. Flow TV: Television in the Age of Media Convergence. New York, USA: Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203879634
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Lawsonâ€Borders, G. (2003). Integrating new media and old media: Seven observations of convergence as a strategy for best practices in media organizations. International Journal on Media Management, 5(2), 91–99.
Leminen, S., Huhtala, J., & Rajahonka, M. (2016). Business Model Convergence and Divergence in Publishing Industries, 1. https://doi.org/10.1007/978-3-642-54484-2
Lugmayr, A., & Zotto, C. D. (2016a). Media Convergence is NOT King : The Triadic Phenomenon of Media IS King, 1. https://doi.org/10.1007/978-3-642-54484-2
Lugmayr, A., & Zotto, C. dal. (2016b). How Does Social Media Shape Media Convergence? The Case of Journalists Covering War and Conflict. (A. Lugmayr & C. dal Zotto, Eds.), Media Convergence Handbook Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence (Vol. 1, Vol. 1). New York and London: Springer. https://
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Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis A Methods Sourcebook (Edition 3). United States Of America: SAGE Publications, Inc.
Moleong. (2015). Metode Penelitian Kualitatif (Cetakan 34). Bandung: Remaja Rosda Karya.
Morgan, S. (2013). Development dynamics within creative media industries: the case of television and digital media in Wales. Regional Science Policy & Practice, 5(4), 385–400. https://doi.org/10.1111/rsp3.12017
Morissan. (2015). Manajemen Media Penyiaran Strategi Mengelola Radio & Televisi (edisi ke-5). Jakarta: Prenadamedia Group.
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (seventh ed). London: Pearson New International Edtion.
Paul, S. (2011). Digital Video Distribution in Broadband, Television, Mobile and Converged. New Delhi, India: Wiley Publications.
RO-Micom. (2017). Survei Nielsen: Masyarakat Indonesia Makin Gemar Internetan. Jakarta: Media Indonesia. Retrieved from http://mediaindonesia.com/read/detail/114722-survei-nielsen-masyarakat-indonesia-makin-gemar-internetan (Rabu, 26 Jul 2017, 17:23 WIB)
Setiawan, S. R. D. (2017). Tahun 2017, Pengguna Internet di Indonesia
Mencapai 143,26 Juta Orang.Jakarta.Retrieved from https://ekonomi.kompas.com/read/2018/02/19/161115126/tahun-2017- pengguna-internet-di-indonesia-mencapai-14326-juta-orang (Kompas.com-19/02/2018,16:11 WIB)
Wurth, K. B., Espi, S. R., & Ven, I. Van De. (2013). Visual Text and Media Divergence, (July), 37–41. https://doi.org/10.1080/13825577.2013.757014
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2018-10-25
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