Androcentrism Inequality between Men and Women in the Film 'Moxie'
DOI:
https://doi.org/10.24090/komunika.v18i2.10709Keywords:
Gender inequality, Androcentrism, feminism, Moxie filmAbstract
The Film 'Moxie' raises the issue of gender inequality between men and women. This film depicts teenage girls who dare to rebel against the inequality of androcentrism towards women and fight for gender equality in their school, which is still biased towards male norms. This research question concerns the critical discourse on the inequality of androcentrism between men and women in the Film 'Moxie'. What are the subject and object of the story? Betty Friedan's feminist theory uses the concept of androgyny as a reference because of the similarity in roles between men and women. Sara Mills' critical discourse analysis research method focuses on how women are presented in the text and divided based on the subject-object of the story and the viewer's position related to the issue of androcentrism inequality: critical research paradigm and qualitative descriptive approach. The results of these findings are, first, the inequality of androcentrism between men and women in this film, namely the presence of Misogyny, namely hatred and dislike of women, negative stereotypes, and double standards. Second, in the Film 'Moxie', the subject position of the story is Vivian, and the object position of the story is Vivian's female and male friends at Rockport High School and Principal Shelly. The viewer is positioned as the woman. Androcentrism means male-centered. Androcentrism refers to the pattern that everything related to men is the general guideline, while everything related to women is only an exception. The theoretical implications of this research strengthen the concept of androgyny and criticize the inequality of androcentrism for showing the distribution of equal roles in masculine and feminine characters simultaneously at various levels of life.References
Bailey, Andrew. (2013). Philosophy of Mind: The KeyThinkers. Bloomsbury, London.
Bailey, A. H., LaFrance, M., & Dovidio, J. F. (2020). Implicit androcentrism: Men are human, women are gendered. Journal of Experimental Social Psychology, 89, 103980.
Bakti, Andi F. (2005). Islam and Modernity, Nurcholis Madjid Interpretation of Civil Society, Pluralism, Secularism and Democracy, Asian Journal of Social Sciences, Brill, Leiden, The Netherlands, Vol 33. No 3.
Craig, T, Robert., & Muller, L, Heidi. (2007). Theorizing Communication: Readings Across Traditions. Los Angeles, London, New Delhi, Singapore. Sage Publications.
Damarjati, D. (t.t.). Hasil Lengkap Survei KRPA soal Relasi Pelecehan Seksual dengan Pakaian. detiknews. was taken October 22, 2022, from https://news.detik.com/berita/d-4635791/hasil-lengkap-survei-krpa-soal-relasi-pelecehan-seksual-dengan-pakaian
Denzin, K, Norman., & Lincoln, S, Yvonna. (2009). Handbook of Qualitative Research. California, USA. Sage Publication.
Degner, J., Floether, J. C., & Essien, I. (2021). Do members of disadvantaged groups explain group status with group stereotypes?. Frontiers in Psychology, 12, 750606.
Dines, Gail., & Humez, M. Jean. (2015). Gender. Race, and Class in Media; a Critical Reader. Los Angeles, London, New Delhi, Singapore. Sage Publication.
Downing, H, John., Mc Quail, Denis., Schlesinger Philip., Wartella Ellen. (2004). Media Studies. Thousand Oaks, London, New Delhi. Sage Publication.
Eichler, M. (2024). The double standard: A feminist critique of feminist social science. Taylor & Francis.
Eriyanto. (2001). Analisis Wacana: Pengantar Analisis Teks Media. LKiS.
Fathurokhmah, Fita, (2015). Encounter of Islamic Ideology Radicalism about Homosexual in Mass Media, Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika (JPPKI) Kemkominfo RI.
Fathurokhmah, Fita. (2023). Wacana Kritis Klaim Kebenaran Isu Keagamaan Masa Krisis di Media Sosial. Jakarta. Damera Press.
Fathurokhmah Fathurokhmah, F. (2019). Komunikasi Komunitas Virtual Dan Gaya Hidup Global Kaum Remaja Gay di Media Sosial. Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan, 23(1), 40–52. https://doi.org/10.15408/dakwah.v23i1.13924
Fathurokhmah, Fita, D. F. F. (2023). Wacana Kritis Klaim Kebenaran Isu Keagamaan Masa Krisis Di Media Sosial - Damera Press. Damera Press.
Fathurokhmah, Fita, D. F. F. (2024). Metodologi Penelitian Komunikasi Kualitatif. Bumi Aksara.
Fathurokhmah, F. (2021). Lanskap Dinamika Kekuasaan Industri Media Di Indonesia: Perspektif Politik Dan Ekonomi. Jurnal Ilmu Komunikasi (JKMS), 10(1), 67–84.
Fatikasari, R. (2022). Representasi Perjuangan Perempuan dalam Film (Analisis Wacana Kritis Sara Mills dalam Film Merry Riana: Mimpi Sejuta Dollar. [Bachelor, University of AMIKOM]. https://doi.org/10/COVER.pdf
Fedorov, A., & Levitskaya, A. (2022). Theoretical concepts of film studies in cinema art journal: 1945–1955. International Journal of Media and Information Literacy, 7(1), 71-109.
Friedan, B. (2010). The feminine mystique. WW Norton & Company.
Gaut, W. (2017). Feminisasi Perdagangan Manusia (Masalah Perdagangan Manusia dalam Konteks Kekerasan terhadap Perempuan). Jurnal Ladelero, 13(1), Article 1. https://doi.org/10.31385/jl.v13i1.66.65-78
Gimmler, Antje. (2001). Deliberative democracy, the public sphere, and the internet. London: Sage Publications.
Hill, C., & Kearl, H. (2011). Crossing the line: Sexual harassment at school. ERIC. https://eric.ed.gov/?id=ED525785
Israpil. (2017). Budaya Patriarki dan Kekerasan Terhadap Perempuan (Sejarah dan Perkembangannya). Pusaka, 5(2), Article 2. https://doi.org/10.31969/pusaka.v5i2.176
Jackson, S. (2018). Young Feminists, Feminism and Digital Media. Feminism & Psychology, 28(1). https://doi.org/10.1177/0959353517716952
Kusmiati, Y., & Bayruni, R. (2020). Pengungkapan Diri Muslimah Bercadar melalui Instagram: Pendekatan Fenomenologi. Religious: Jurnal Studi Agama-Agama Dan Lintas Budaya, 4(4), Article 4. https://doi.org/10.15575/rjsalb.v4i4.9449
Martin, A. E., & Fisher‐Ari, T. R. (2021). “If We Don't Have Diversity, There's No Future to See”: High‐school students' perceptions of race and gender representation in STEM. Science Education, 105(6), 1076-1099.
Mutiah, R. (2019). Sistem Patriarki dan Kekerasan atas Perempuan. Komunitas: Jurnal Pengembangan Masyarakat Islam, 10(1). https://doi.org/10.20414/komunitas.v10i1.1191
McKee Alan, Luke Goode. (2013). Conflict and Seduction in the Public Sphere. (UK: Journal of Media Culture and Society Sagepub.co.uk.
Nurhalimah, N., Susanti, N., & Jailani, M. (2023). Persepsi Mahasiswa Sosiologi Agama Universitas Islam Negeri Sumatera Utara terhadap Victim Blaming pada Kekerasan Seksual di Perguruan Tinggi Indonesia. Harmoni: Jurnal Ilmu Komunikasi Dan Sosial, 1(4), 228–246. https://doi.org/10.59581/harmoni-widyakarya.v1i4.1823
Piliang, Yasraf, Amir. (2001). Cyberspace, Cyborg dan Cyber-Feminism: Politik Teknologi dan Masa Depan Relasi Gender. Jakarta: Jurnal Perempuan No. 18. Yayasan Jurnal Perempuan.
Piliang, Yasraf, Amir. (2001). Cyberspace, Cyberborg dan Cyber- Feminism: Politik Teknologi dan Masa Depan Relasi Gender. Jakarta: Jurnal Perempuan No.18, Yayasan Jurnal Perempuan.
Qayyum, S., Qayyum, S., & Qayyum, N. (2023). An Androcentric Analysis Of Gender-Stereo Types In Pakistani Language Textbooks. Journal of Positive School Psychology, 212-226.
Qurratu’ain, N. T. (2022). Resepsi Khalayak Terhadap Isu Feminisme dalam Film “Moxie” [Bachelor, Mercu Buana University]. https://repository.mercubuana.ac.id/69856/
Rakow, L. F. (2022). Feminist approaches to popular culture: Giving patriarchy its due. In Feminst Critiques of Popular Culture (pp. 19-41). Routledge.
Sulistyawan, A. Y., Adawiyah, R., Fernanda, S. A., & Prabandari, A. P. (2023). Kekerasan Seksual dan Cara Berpakaian Perempuan: Telaah Filsafat Hukum Dalam Paradigma Critical Theory, Et. Al. Jurnal Ius Constituendum, 8(2), Article 2. https://doi.org/10.26623/jic.v8i2.6093
Tong, R. P. (2009). Feminist Thought. Westview Press.
Tuhfa, Naura, Qurratu’ain. (2022). Resepsi Khalayak Terhadap Isu Feminisme dalam Film “Moxie. Undergraduate Thesis, Communication Studies Department, Mercu Buana University.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fita Fathurokhmah, Sari Khurul Aini, Fitriadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
