Dampak Pandemi Covid-19 terhadap Bisnis Online Shop (Baju Anak-Anak) di Kota Serang
DOI:
https://doi.org/10.24090/mabsya.v3i2.5148Keywords:
Pandemic, Covid-19, Online shop business.Abstract
This study aims to find out and analyze the impact of the COVID-19 pandemic on online shop businesses in the city of Serang. The research method used is descriptive qualitative method, using sources from informants. The process of selecting key informants rolled like a snowball. The research time is March to June 2021. Data collection techniques use field observations, interviews with research objects, and documentation as research supporting materials. The research locus is in Serang City. The results of the study found that the impact of the Covid-19 pandemic on the online shop business was a decline in sales because consumers were now more focused on buying basic necessities and medicines for health.References
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Taufik; Ayuningtyas, & Kusumah, J. R. (2020). The Impact of Covid-19 Pandemic on Business and Online Platform Existance. Jurnal Ilmu Manajemen Terapan (JIMT), 22(5), 21–32.
Guan, Y., & Oktaviani, E. (2020). Landasan Teori Hukum Hak Pengembalian Barang Tanpa Alasan Dalam E-commerce. Iuris Studia: Jurnal Kajian Hukum, 1(2), 162–169.
Juaningsih, I. N., Consuello, Y., Tarmidzi, A., & NurIrfan, D. (2020). Optimalisasi Kebijakan Pemerintah dalam penanganan Covid-19 terhadap Masyarakat Indonesia. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(6), 509–518. https://doi.org/10.15408/sjsbs.v7i6.15363
Karambut, F., . H., Nurmalina, R., & Najib, M. (2019). Efek Faktor Demografi Dan Karakteristik Bisnis Online Terhadap Minat Pengajuan Kredit Mikro. Mix: Jurnal Ilmiah Manajemen, 9(1), 141. https://doi.org/10.22441/mix.2019.v9i1.009
Melorose, J., Perroy, R., & Careas, S. (2015). TRUST AND TAM IN ONLINE SHOPPING: AN INTEGRATED MODEL1 By: Statewide Agricultural Land Use Baseline 2015, 1(1), 51–90.
Republik Indonesia. (2019). Regulation of The Government No.80 of 2019. Government Regulation, 80(019092), 61.
Rosmadi, M. L. N. (2021). Penerapan Strategi Bisnis di Masa Pandemi Covid-19 Jurnal IKRA-ITH Ekonomika Vol 4 No 1 Bulan Maret 2021. Jurnal IKRA-ITH Ekonomika, 4(1), 122–127.
Stanton. (2020). Strategi Marketing Bisnis di Masa Pandemi Covid-19. 46.
Suswanto, P., & Setiawati, S. D. (2020). Strategi Komunikasi Pemasaran Shopee Dalam Membangun Positioning Di Tengah Pandemi Covid-19 Di Indonesia. Jurnal Ilmu Komunikasi, 3(2), 16–29. http://52.221.78.156/index.php/linimasa/article/view/2754
Taufik; Ayuningtyas, & Kusumah, J. R. (2020). The Impact of Covid-19 Pandemic on Business and Online Platform Existance. Jurnal Ilmu Manajemen Terapan (JIMT), 22(5), 21–32.
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Published
2021-11-05
How to Cite
Hidayat, S. (2021). Dampak Pandemi Covid-19 terhadap Bisnis Online Shop (Baju Anak-Anak) di Kota Serang. Mabsya: Jurnal Manajemen Bisnis Syariah, 3(2), 164–181. https://doi.org/10.24090/mabsya.v3i2.5148
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